Storytelling for Success:
Leveraging PR for Maximum Marketing Impact
March 25, 2025 | 59 min | Webinar 38
Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling storytelling.
What You Will Learn:
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Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal.
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Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders.
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Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard.
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Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities.
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Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories.
Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape.
Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today!
Sponsor
IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured.
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Rising postage and paper costs
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Declining mailing productivity
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Lack of contact strategy controls across brands, titles
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Pinpointing cannibalization and what’s incremental
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Resourcing customer acquisition to grow
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Driving growth and profit in today’s omnichannel world
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Monetizing your data assets, packages, catalogs, andstatements
Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services.
Speaker
President GMG Public Relations, Inc.
Risa has more than three decades of experience in public relations and marketing. She founded GMG Public Relations in 1991 and prior to that was the Director of Public Relations with the White Plains office of Ernst & Young.
She has served as Co-Chair of the Rockland Business Association Marketing Council and as Chair of the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Board. She has served on the board of the Orange & Rockland Community Investment Committee, founded and served as President of the Nanuet Chamber of Commerce as well as co-founder of the Chamber Alliance of Rockland.
She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business and currently serves as a mentor to students at the Cameron School of Business at UNCW.
Risa is a past President of the Rockland Business Women's Network, a past board member of the Rockland Community Foundation, and a past board member of Meals on Wheels in Rockland and Chair of their annual gala. She is a past Public Relations Chairperson for the Advertising Club of Westchester and is a member of the 2018 Class of Leadership Rockland. She was honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits.
Risa was asked in October of 2023 to sit on the National Small
Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.
Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications.