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On - Demand Webinars April 22, 2025 at 5:00:00 PM Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Watch Now July 16, 2024 at 5:00:00 PM Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Watch Now April 9, 2024 at 5:00:00 PM Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Watch Now January 23, 2024 at 6:00:00 PM We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Watch Now July 25, 2023 at 5:00:00 PM Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Watch Now March 21, 2023 at 5:00:00 PM This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Watch Now June 30, 2022 at 5:00:00 PM Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Protection Program (PPP) loans. Customer service was managed by employees working from home and marketing messages were quickly retooled to reflect the complexity of the public health and economic crisis. What was learned by banks has relevance for any industry that hopes to succeed in a post-pandemic digital age. Did using chatbots help? Why are FinTechs growing in types and usage by banks? What shifts in consumer behavior will remain as the pandemic recedes? How do marketers apply lessons learned from banks? Watch Now January 27, 2022 at 6:00:00 PM Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Watch Now July 22, 2021 at 5:00:00 PM What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. Watch Now May 20, 2021 at 5:00:00 PM We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to use regression or not use regression, ensemble models, clone, and more. Watch Now March 25, 2025 at 5:00:00 PM Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling story telling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Don't miss this opportunity to transform your PR approach and propel your business to new heights. Register now to secure your spot in this transformative workshop! Watch Now May 7, 2024 at 5:00:00 PM Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure your emails are making an impact in the inbox. From how to increase open rates to getting more responses, you’ll learn ways to improve your overall email marketing ROI. Take a deep dive into what’s working to drive strong direct marketing results via email right now. You will learn: Simple and quick tweaks to double open rates for your email campaigns The power of subject lines and the tactics that increase open rates Ideal times/frequencies to send email And more! Watch Now March 5, 2024 at 6:00:00 PM In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Watch Now October 10, 2023 at 5:00:00 PM Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Watch Now April 25, 2023 at 5:00:00 PM 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Ken is a former privacy regulator and General Counsel of LiveRamp, and he and Hannah counsel numerous data companies regarding regulatory compliance. Watch Now October 27, 2022 at 5:00:00 PM With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are collected and analyzed to inform marketing decisions. In this webinar, Dr Shen will demonstrate how he teaches market segmentation analysis of website data using Google Analytics. He will also introduce how he has worked, through a mentorship program, with HVDMA membership businesses, and discuss what else can be done to further our collaborative relationships. Watch Now June 16, 2022 at 6:00:00 PM Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement. Watch Now October 28, 2021 at 5:00:00 PM If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table. Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer. Watch Now June 24, 2021 at 5:00:00 PM Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Forget what you think you know about email marketing and discover how you can best capture increased attention on inboxes with real, actionable insights from the last 60 days. This session will guide you through the latest best practices to help cut through the noise and ensure your emails are making an impact. Key Takeaways Include: Increasing open rates with stronger subject lines The best days and ideal frequencies for sending emails How to incorporate personalization, emojis, and interactive design to capture specific demographic audiences and drive performance Watch Now April 15, 2021 at 5:00:00 PM What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Watch Now September 17, 2024 at 5:00:00 PM “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Watch Now April 23, 2024 at 5:00:00 PM Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Watch Now February 27, 2024 at 6:00:00 PM LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Watch Now September 19, 2023 at 5:00:00 PM TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Watch Now March 28, 2023 at 5:00:00 PM 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Watch Now August 18, 2022 at 5:00:00 PM For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Watch Now March 3, 2022 at 6:00:00 PM Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Watch Now July 29, 2021 at 5:00:00 PM As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail. Watch Now June 10, 2021 at 5:00:00 PM As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. No question will be left unanswered — come with your questions for a truly educational experience. Watch Now March 25, 2021 at 5:00:00 PM Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. Watch Now

The HVDMA is an association for webinars, podcasts, in-person networking, luncheons, and awards/scholarship opportunities. Where Marketing Professionals Connect Since 1988 The Hudson Valley Direct Marketing Association (HVDMA) has been connecting marketing professionals from Connecticut, New York, and New Jersey. Upcoming Events From Clicks to Connections: Online Strategies for In-Person Events Tue, May 06 Webinar RSVP Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes Tue, May 20 Webinar RSVP Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Tue, Jun 10 Webinar RSVP 2025 Privacy Law: Crucial Updates for Data Tue, Jul 15 Webinar RSVP 2025 Fall Networking Event Wed, Sep 24 Dobbs Ferry RSVP 2025 Holiday Party Thu, Dec 04 Greenwich RSVP What's new... Belkys Reyes Joins Hudson Valley Direct Marketing Association’s Fundraising Committee Kathy Stivaletti Appointed to Hudson Valley Direct Marketing Association’s Board of Directors HVDMA Welcomes New Student Ambassador, Mia Hanrahan from Fordham University Newsletter By clicking submit below, you consent to allow HVDMA to store and process the personal information submitted above to provide you the content requested. Submit Thank you for submitting!

On-Demand Webinars The HVDMA would like to thank all speakers and sponsors for putting together a great database of knowledge! If it were not for them this would not be possible! Broadcast Radio in 2025: The Timeless Power of Connection Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability ... View Webinar Storytelling for Success: Leveraging PR for Maximum Marketing Impact Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a c... View Webinar Harmonizing Voices: Multicultural Marketing in Podcasts & Audio “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries.... View Webinar Navigating Q4's Marketing Maze Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the ... View Webinar NEW! Email Marketing Tips & Trends That Work Think you’re up-to-date on the latest email marketing trends… think again! In this session, Jay Schwedelson, Founder of SubjectLine.com & President/CEO of Outcome Media, will guide you through the latest and greatest email marketing tips, trends and tactics. Discover email best practices to cut through the noise and ensure you... View Webinar 2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational we... View Webinar The Paper Trail: How Current Paper Industry Trends Affect Marketers Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to... View Webinar Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understand... View Webinar LinkedIn: The Most Powerful Free Business Tool Ever Created LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light o... View Webinar Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st ... View Webinar Postal Power Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW... View Webinar CTV Advertising: Unleashing Growth with TV-Digital Integration TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn... View Webinar Quick Win Email Tips – What is working NOW! Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big ... View Webinar The New State Privacy Laws: A Primer for Data Companies 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scru... View Webinar How to Keep Your Business Strong During Uncertain Times 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increa... View Webinar Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as di... View Webinar Analyzing Market Segments with Google Analytics With the increasing availability of data and analysis tools, SUNY New Paltz School of Business, like many other business schools, is helping students learn data analytics to inform business decision making. Dr Shen is in area of Marketing and teaches Digital Marketing Analytics, which helps students appreciate how website data are... View Webinar The ACMA's Efforts on Behalf of Your Bottom Line For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization h... View Webinar Marketing Success in the Digital Age Financial institutions, large and small, were a lifeline for both retail and commercial customers during the pandemic. As COVID cases surged, bankers had to find new ways to provide branch services, help customers adjust to being served electronically, improve access to online/mobile banking, and implement SBA-backed Paycheck Prot... View Webinar Grow Your Network and Referral Base with LinkedIn Risa previously presented two sessions on LinkedIn for us back in 2020. Those sessions were on how to post, maximize your business page, and grow your business. In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within Link... View Webinar WHERE’S MY PAPER? Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns execute... View Webinar Demystifying Location Data If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions w... View Webinar What's the Future of the Postal Service and Where Do I Fit In? As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan ... View Webinar What’s Your Plan B? What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. ... View Webinar Do This, Not That: NEW Email Marketing Techniques That Work Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences n... View Webinar What is Identity Resolution? As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietraf... View Webinar Is Artificial Intelligence/Machine Learning Real? We are pleased to bring you our next webinar “Is AI/ML real?” .. Featuring a panel of expert data analysts and a data monetization expert moderator for a lively practical conversation on all things AI/ML - what it means to you and the world. Topics that will be discussed: What are neural networks, what are training sets, when to u... View Webinar Disruption in the Media Landscape What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. ... View Webinar California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. ... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 2 K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clie... View Webinar Master Class: How to K.A.R.E. for your Business in 2021 Part 1 K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision makers, lack of adequate i... View Webinar Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impa... View Webinar LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your busine... View Webinar Will Businesses Survive Then Thrive Post-Covid, Post-Elections, Post-Bizarre Life? Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President & Executive D... View Webinar Why Insert Media Is Still Relevant...Perhaps Now More Than Ever This session will take a fresh look at a channel that’s been active for more than 50 years….and still going strong! We’ll review and define the types of insert media (or as some call it alternative media) channels/vehicles and potential universes currently available for prospecting View Webinar Navigating The Post-Cookie Internet: How Privacy is Redefining Digital Identity and Marketing Strategy In this session you will learn how privacy policies have changed digital identities and the marketing strategies needed to be digitally successful. From cookie type to best practices - learn how to navigate the ever-changing landscape of digital marketing and strategy. ... View Webinar Using LinkedIn to Grow Your Business Risa Hoag will be speaking on how to maximize LinkedIn to your advantage by utilizing such methods of; profile tweaks to maximize your visibility, strategies for identifying targets and making warm connections, accessing Profinder to quickly submit proposals, obtaining testimonials that will make a difference, and posting and blog... View Webinar 10 Tips on How to Manage WFH While Keeping Your Sanity An energizing session on how to make WFH more effective and productive. Terry Yoffe will offer tips on how to stay motivated, maintain relationships, and manage stress while we all adjust to our “new normal”. You are sure to leave with several great ideas! ... View Webinar

The New State Privacy Laws: A Primer for Data Companies April 25, 2023 | 60 min | Webinar 26 The New State Privacy Laws: A Primer for Data Companies Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2022 and 2023 have seen major changes in privacy law, substantially increasing the responsibilities – and visibility – of data companies’ data collection practices and use cases. Not only do consumers have expanded rights in several states, but regulators and class action plaintiffs have increasingly set their sights on scrutinizing data sales and imposing new standards of transparency based on recent (and some older) statutes. Ken Dreifach and Hannah Schaller, of the boutique privacy and data law firm ZwillGen, will walk us through these new laws, and provide an update on the legal risks and responsibilities they impose, along with other litigation and regulatory trends in the data space. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Request Slides Dataline Data Dataline is a provider of consumer marketing information, digital audiences, and custom modeling and analytic services. Our clients are primarily major publishers, large financial institutions, major insurers, non-profit organizations, online retailers, and well-known catalogers. Our innovative approach to data modeling enables us to provide our clients with custom audience prospects. Sponsor Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Hannah Schaller Speaker Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts.

The Paper Trail: How Current Paper Industry Trends Affect Marketers April 9, 2024 | 47 min | Webinar 33 The Paper Trail: How Current Paper Industry Trends Affect Marketers Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Jon Bowman Director of Business Development - Direct Marketing @ Salem One Jon Bowman has been in the direct marketing industry since 1994, when he graduated from UNC Charlotte. Additionally, he earned his MBA from Wake Forest University. Jon started with PostMark, Inc. out of college and grew the company eventually becoming president and owner. In 2019 Salem One acquired PostMark, Inc. Salem One currently has 3 production facilities and is in the top 100 on the Printing Impressions top 300. The direct marketing division of Salem One works with many national and regional brands on their direct marketing programs helping refine targeting strategies as well as using logistics expertise to reduce postage. Jon is the Industry Co-Chair for the Greater Triad PCC, a member of the Marketing Advisory Committee for the national PCC, has spoken at multiple NPFs, and has guest lectured at several Universities. He has also recently been taken the Direct Effect Ambassador course through the USPS. Personally, he has volunteered with Boy Scouts for over 15 years, has two sons of which one is an Eagle Scout and the other currently working on his Eagle Project, he is on the board of Blue Ridge Trout Unlimited, and frequently volunteers with a local non-profit, A Bed and A Book.

2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions April 23, 2024 | 42 min | Webinar 34 2024 Postal Insights Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Kodi Collective Kodi Collective™ (a CJK Group company) is a leading marketing execution services provider, serving B2B and B2C brands and publications. They are a one-stop-shop for customers seeking to reach their markets through multiple channels, offering a full spectrum of offset print, digital print, direct mail, marketing procurement and creative production services. Building on 100+ years of expertise and dedication to serving publishers across many end markets, their innovative solutions tackle the opportunities and challenges their customers are facing today. Speaker Deborah Damore Director of Postal Affairs & Operations @ Enru Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Presently, she holds the position of Director of Postal Operations and Affairs for Enru Logistics and Postal Optimization, leveraging her deep industry knowledge and mailing acumen to help drive their businesses to new heights. Through experience in serving the third-party market she has worked with mailers from multiple verticals to understand and benefit their interests, including the financial sector, direct marketers, publishers, catalogers, package shippers, and nonprofit organizations. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work group and user groups at Mailers Technical Advisory Committee (MTAC) and Postal Customer Council (PCC), as well as being on the executive committee with PostCom as their elected Secretary and chair of the Flats Mailing Committee. Deb is also the Postal Chairperson for the American Catalog Mailers Association and has a degree in computer science, and continued studies of supply chain management.

Business Casual Podcast Episode 6 Machine Learning/A.I. for Direct Mail Marketing November 25th, 2019 Episode Six of "Business Casual." The HVDMA presents "Machine Learning/A.I. for Direct Mail Marketing", another new episode of the Business Casual Podcast series. We delve into the implementation of advanced Machine Learning in the data selection and optimization process for direct mail. What is machine learning and how does it work? How does a machine learn? How is machine learning different from traditional modeling/analytics? What makes it better? What does this mean for my direct mail campaigns? Episode 4 A Podcast about Podcast Advertising Pt 3 June 6th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 3 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 5 A Podcast about Podcast Advertising Pt 4 June 26th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 4 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 3 A Podcast about Podcast Advertising Pt 2 May 29th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 2 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 1 Mobile First Marketing Strategy August 27th, 2018 Episode one of "Business Casual" features an interview with Richard Lowden, Founder and CEO of RTBiQ, by Donna Hamilton. Their conversation focuses on how and why smart marketers are adopting mobile-first strategies. Business Casual is hosted by Hudson Valley Direct Marketing Association. Moderated by Donna Hamilton, Senior Vice President for Data Acquisition and Activation at Alliant. Episode 2 A Podcast about Podcast Advertising Pt 1 May 8th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 1 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign

Robert Sawyer Founders Award This award was named in honor of Robert (Bob) Sawyer, an original founder of the HVDMA. HVDMA presents this award annually to an individual who has contributed in an exceptional way to the professionalism of the direct marketing industry and the development of the HVDMA. 2024: Chris Ragusa, Estee Marketing Group 2023: Lori Badman, LB Marketing Services 2022: Christine Pelczar, Rickard Squared 2021: Ken Kraetzer, cbsi Services 2020: Mark Rickard, Rickard Squared 2019: Jeff Kobil 2018: Richard Vergara 2017: Michael Feldstein, Boardroom 2016: Margaret O'Halloran, ProCirc 2015: Sheryl Benjamin, Lake Group Media 2014: JoAnne Monfradi Dunn, Alliant 2013: John LaGreca, Federal Direct 2012: Lauretta Harris, Write Communications, Inc. 2011: Joe Furgiuele, Furgiuele & Company, Inc. 2010: Amy Altmann, Boardroom, Inc. 2009: Rich Mercado, Rich Direct 2008: Laura L. Smith, RMI Direct Marketing 2007: Brian Kurtz, Boardroom Inc. 2006: Helen Hoart, Staywell Consumer Health Publishing 2005: Martin Stein, RMI Direct Marketing Inc. 2004: Marty Edelston, Boardroom, Inc. 2003: Bob Sawyer, Sawyer Direct 2002: Leon Henry, Leon Henry, Inc.

Navigating Q4's Marketing Maze: A Virtual Panel on Integration, Tactics, & Metrics July 16, 2024 | 53 min | Webinar 36 Navigating Q4s Marketing Maze Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Mailinglists.com Elevating Campaigns with Precision Data Spanning nearly three decades as leaders in the data industry, Mailinglists.com is your premier partner for an extensive array of targeted data lists, encompassing business, consumer, educational, MCA/UCC data, and more. Our collaboration with Dun & Bradstreet grants you access to unparalleled B2B data, complemented by personalized, expert advice from our seasoned team to boost your campaigns. Established by Steven Sheck, our foundation is built on a relentless pursuit of innovation, trust, and delivering customer-focused solutions. Explore how our dedication to precision and expertise can transform your marketing outcomes. Sales Brochure Moderator Becky Santaniello VP, Sales at Mailinglists.com Becky has been a member of the list industry since 1987 after graduating from Rutgers University with a BA in Communication. In her current role she is responsible for new business development, and advising B2B, B2C, and Higher Education clients on list marketing strategies, including segmentation and prospecting, as well as customer identity resolution. She has held volunteer positions with NEMOA and is a current board member of the Hudson Valley Direct Marketing Association. Speakers Melissa Angus VP, Sales at Mailinglists.com As Director, Marketing Solutions, Melissa Angus brings over 20 years of experience in advertising and marketing sales, strategy, customer service experience in fashion/retail, cpg, home décor, food & gift, consumer electronics, financial services and telecom as well as subscription-based businesses. Prior to her current role, Angus served as VP, Customer & Partner Success for a referral marketing/tech start-up, Zaptitude; Sr. Account Director of Sales at an experiential, social marketing firm, House Party; Account Director of digital advertising sales at About.com (A New York Times Company), and National Ad Sales Planner for Lifetime Television. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Kim Fitzgerald Senior Director, Audience Solutions at Alliant Kim Fitzgerald is a highly accomplished professional with an outstanding track record spanning over 25 years in the dynamic field of direct marketing. With a wealth of expertise across multiple channels in both the Consumer and B2B sectors, Kim has consistently demonstrated her ability to navigate the ever-evolving landscape of direct marketing. Recently appointed as the Senior Director, Audience Solutions Sales at Alliant, she continues to leverage her deep industry knowledge to drive innovative solutions and deliver value to her clients. Throughout her career, Kim has been recognized for her exceptional results and unwavering dedication to her clients. Her deep passion for her profession is evident in every project she undertakes. Kim firmly believes in the power of cultivating positive energy, fostering an insatiable curiosity, embracing moments of joy and laughter, and continually striving for personal growth and development. Located in Morristown, New Jersey, Kim is a proud alumna of Rutgers University, where she earned her Bachelor of Arts degree. By combining her extensive experience, strategic mindset, and commitment to excellence, Kim consistently delivers extraordinary outcomes that exceed expectations. Her unwavering commitment to client success and pursuit of professional growth make her an invaluable asset in the direct marketing industry. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Steve Mickolajczyk VP, CRM Strategy at Marketsmith, Inc. A veteran of the direct marketing industry with experience on both the client side and agency side, Steve provides strategic direction, planning, and client servicing for direct marketing clients. As Vice President for CRM Strategy Steve helps companies understand their customers and grow their businesses via customized CRM design, builds, and implementation.

Upcoming Events From Clicks to Connections: Online Strategies for In-Person Events Tue, May 06 Webinar More info RSVP Navigating the Paper Market: The Impact of Imports, Tariffs, and Capacity Changes Tue, May 20 Webinar More info RSVP Upcoming Changes to the "Big P's" of Postal: Postage, Promotions, & Processing Tue, Jun 10 Webinar More info RSVP 2025 Privacy Law: Crucial Updates for Data Tue, Jul 15 Webinar More info RSVP 2025 Fall Networking Event Wed, Sep 24 Dobbs Ferry More info RSVP 2025 Holiday Party Thu, Dec 04 Greenwich More info RSVP

Broadcast Radio in 2025: The Timeless Power of Connection April 22, 2025 | 44 min | Webinar 39 Broadcast Radio in 2025: The Timeless Power of Connection Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an enlightening presentation on the enduring influence of broadcast radio in 2025. Discover how this classic medium continues to captivate audiences, foster community, and adapt to the digital age. We'll explore innovative strategies that keep radio relevant, its role in emergency communication, and its unique ability to create intimate connections with listeners. Additionally, learn how audio content is seamlessly integrated into enhanced digital marketing tactics, driving engagement and brand loyalty. Whether you're a media enthusiast or a curious newcomer, this session will reveal why broadcast radio is powerful and can be utilized in a multi-channel strategy. Don't miss out on this journey through the airwaves! Presentation Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Dataline Founded in 2000, DATALINE is a leading provider of consumer marketing information, syndicated digital audiences, custom modeling solutions, and a secure in-house state-of-the-art data facility. DATALINE specializes in providing direct and digital marketers with customized sales and marketing insights utilizing its proprietary database of 225 million individuals combined with over 2,000 highly predictive variables. Our new cloud-based AI modeling platform, Wodwo, delivers customized digital audiences in under an hour. Speaker Ava Savosh Vice President of Sales at iHeartMedia Ava Savosh serves as Vice President of Sales for iHeart Media's Upstate Area. In this role, she leads six markets in driving effective revenue growth by providing businesses and organizations across the United States, with a focus on the tri-state area, with tailored marketing strategies. These strategies incorporate a range of audio, digital, and social media solutions. Ava holds a Master of Arts in Organizational Leadership from Mercy University and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz.

California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Mar 25, 2021 | 61 min | Webinar 10 California (and now Virginia!) 2.0: CCPA, CPRA, and What Data Companies Need to Know Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Long-time data industry counsel Ken Dreifach and Tony Ficarrotta of ZwillGen will address how new state privacy legislation, particularly in California and Virginia, is likely to impact the data industry by imposing new, and sometimes restrictive, requirements on data collection, use and marketing. Presentation Sponsor cbsi Services At cbsi(tm), our primary mission is to produce a select range of need-driven, quality products and services that help organizations increase loyalty, generate revenue, and stimulate usage among their existing customers and target markets. We have been in business for more than 40 years helping nearly every bank in the world connect with their customers. Speakers Ken Dreifach Speaker Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative. Tony Ficarrotta Speaker Tony Ficarrotta’s practice focuses on representing clients on a variety of privacy and technology matters, with a particular focus on product counseling and providing practical advice about how to navigate the complex requirements of GDPR, CCPA, and industry self-regulatory requirements as they apply to digital marketing and advertising. Tony has experience counseling clients in a broad cross-section of industries, including digital advertising, financial services, software, and retail. Prior to joining ZwillGen, Tony was Counsel at the Network Advertising Initiative, the leading self-regulatory organization for digital advertising in the U.S.