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Harmonizing Voices: Multicultural Marketing in Podcasts & Audio Sept 17, 2024 | 38 min | Webinar 37 Harmonizing Voices Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Ava Savosh (Yurchison) Sales Manager at iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for businesses and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital, and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner and a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member and a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu, Barry, or her cat, Lebron. She and her husband are massive sports fans – Go Yankees, Rangers, and Vikings!

Master Class: How to K.A.R.E. for your Business in 2021 Part 2 Mar 11, 2021 | 60 min | Webinar 9 Master Class: How to K.A.R.E. for your Business in 2021 Part 2 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clients and customers (RECAPTURE), and a way to grow accounts organically that have the potential to do more (EXPAND). Presentation Path2Response Path2Response is a co-operative database designed to leverage real-time digital data and technology to help companies and nonprofit organizations to find new direct mail customers and donors. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. Demystifying Location Data Oct 28, 2021 | 57 min | Webinar 17 Demystifying Location Data Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close If you have ever used location data, want to know what location data is, or would like to understand more about practical uses for location-based data this session is for you. Demystifying Location Data will be a live moderated q & a style session that explains what location data is and how to utilize it – no questions will be left on the table. Please join us for about an hour to enhance your knowledge of what location data is and what it means to you as a marketer. Presentation Speakers Heather Winnicki Mateus Moderator Data-driven solutions are my passion. Crafting products and solutions out of seemingly disparate information to drive engagement is my forte. In my free time, you can find me hanging with my family, hiking, cooking, gardening, at the beach, or dancing! Stewart Sullivan Speaker A digital advertising executive with over 10 years of experience in campaign management, software, and programmatic sales, customer relationship management, and partnership growth. Currently managing operations for Drako Media Group, a location data company / programmatic trading desk located in Montreal.

What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Disruption in the Media Landscape April 15, 2021 | 43 min | Webinar 11 Disruption in the Media Landscape Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is Connected TV and how does it fit into the media ecosystem? During this seminar, we will dive into how this media channel is disrupting the way people are consuming video and ultimately, how advertisers should adjust their strategies to capitalize on this shift in consumption. Presentation Poll Results Alliant Alliant delivers people-based audiences that optimize marketing profitability in any channel. Our audience, enrichment and predictive modeling solutions are all built upon billions of consumer data points, advanced data science and high-performance technology. Great people, great data and great technology make Alliant the partner you need to consistently deliver exceptional results. For more information, visit: alliantinsight.com . Sponsor Speaker Samantha Foy Speaker Samantha Foy is a digital media expert with 10 years’ experience in planning and executing digital campaigns for clients within all verticals. She has multichannel knowledge, including programmatic, search, and social, as well as media operations, with a keen understanding of how to adjust digital strategy to meet client goals. Sam is agile in her ability to adapt to the ever-changing digital marketplace, applying new technology and learnings to constantly improve both media performance and internal operations. True performance-based media strategy and optimization is Sam's specialty. With a focus on driving efficiency at scale for countless clients within CPG, retail and B2B, she has proven success with exceeding cost and media return goals.

Learn the history of the HVDMA. This page will inform you on membership, sponsorship, the founders award, and much more. About the HVDMA Since 1988, HVDMA has been the go-to resource for Marketing professionals in the Hudson Valley region. Our website is designed to connect, educate, and empower individuals and businesses in the marketing industry. Whether you're in Connecticut, New York, or New Jersey, HVDMA is here to support you in-person or anywhere in the USA virtually. Our Commitment to Marketing Excellence At HVDMA, we are passionate about bringing together the brightest minds in Marketing. Our founders, industry leaders such as Jim Haworth, Leon Henry, and Hunter Marvel, had a vision to create a platform where professionals could connect, share knowledge, and thrive. We carry on this legacy by continuously providing invaluable insights and resources to our members. Unleash Your Potential with HVDMA Education is key to success in the ever-evolving world of Marketing. That's why we partner with colleges to offer students mentorships. From webinars and workshops to conferences and seminars, our diverse range of programs cater to every skill level. Beyond education, HVDMA offers unique networking opportunities that allow you to connect with industry leaders, peers, and potential clients. Our vibrant community is fueled by the passion and drive of its members. When you join HVDMA, you become part of a network committed to your growth and success. Join the HVDMA Community Today Membership at HVDMA grants you access to a wealth of exclusive benefits. From industry insights and best practices to job opportunities and professional development, we provide the resources you need to stay ahead. Our website features a comprehensive directory of Marketing departments, making it easier for you to connect and collaborate. Whether you're a seasoned professional or just starting your career, HVDMA welcomes you with open arms. Explore our website and discover the endless possibilities waiting for you in the world of Marketing. Join our growing community today and unlock your full potential with HVDMA! Together, we'll redefine success in the marketing industry, one connection at a time. Create a login today or become a member now! Awards We present two awards a year at our annual Holiday Event. Founders Award Young Professionals Award Network Networking sessions precede each luncheon. Enabling attendees to network in a non-sales oriented atmosphere. Groups > Scholarships Every year we award qualified college level Marketing Students with the Laura L. Smith Scholarship Learn More > Memberships We have memberships for both Individuals & Corporations. Take advantage of the many benefits a membership provides. Learn More>

Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Mar 21, 2023 | 49 min | Webinar 24 Exploring the Essential Business Value of Radio vs. the Emergence Of Podcasting in the Digital Age Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close This webinar is an exploration of the power of audio and its history from 1900s broadcast to modern podcasting. We'll cover how audio has been used to tell stories and create effective marketing strategies for businesses over time. This presentation will feature examples of personifying an organization through sound, as well as discuss the relevance of both broadcast and podcasting in today's media landscape. Join us to learn more about the use of audio for storytelling, branding, and marketing - from then to now. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Their core competency involves identifying, procuring, and leveraging data to help clients acquire new business, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Ava Yurchison Speaker Ava Yurchison is an account executive with a focus in digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles however she has been in her current position since 2020. Her job functions include building custom marketing plans for business and organizations across with United States with a concentration in the tri-state area utilizing different audio, digital and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner as well as a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member, as well as a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu Barry or her cat Lebron. Her and her fiancé are massive sports fans – Go Yankees, Rangers and Vikings!

Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Nov 12, 2020 | 48 min | Webinar 7 Growing Your Business in Front of a Lens: How Digital Media is Transforming Customer Experience and Sales Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, participants will learn how various forms of Digital Media has transformed the way businesses engage with their customers and how simple 90-second videos with a mobile phone can build a brand like never before. From how to properly record videos to distributing them easily and quickly to measuring their impact, discover how Digital Media can transform your business in a marketplace that moves faster and faster each day. Presentation Intro Dataline During the challenges we face both as companies and individuals, Dataline continues to support our industry friends and colleagues and wishes everyone good health. The HVDMA made a donation to "Rescue Mission of New York" on behalf of Dataline. Sponsor Speakers Jack Hojnar Speaker As the company lead for Marketing and Technology initiatives, Jack Hojnar is lucky to be able to create something new every day. Having been part of large companies, like Allstate, and start-ups, such as Peapod, his experience has helped move cbsi continually forward. Kc Tagliareni Speaker Kc Tagliareni has worked in commercials, music videos and film production. He joined Grey Advertising as an Art Director working on various accounts. Upon the formation of G2 Branding and Design, Kc brought his technological and creative approach to this new agency. While at G2, he founded the successful Motion Design Department at G2 Branding and Design (WPP Company). Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency. Victor Perez Speaker Victor Perez began his creative career developing computer graphic animations and directing and editing videos for various corporations including IBM, American Express and Ciba-Geigy. Victor joined Grey Advertising’s Visual Communications Group, where he rose to the ranks of creative director while working to pioneer interactive multimedia deployment for their clients. Following a merger with G2 Branding and Design, he founded their New Media department focusing on all client presentations, web design and interactive projects. In 2008 he co founded Shadow Works, a digital branding agency.

What’s Your Plan B? July 22, 2021 | 58 min | Webinar 15 What’s Your Plan B? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. RMI Direct Marketing Since 1985, RMI has been committed to doing whatever it takes to meet clients’ goals―both in the mail and online. We research and recommend promising new opportunities and breathe new life into established management and brokerage programs with innovative ideas and productive negotiation tactics. With RMI, you are choosing to work with a company that molds its services to your individual needs, is adaptive to change, and chooses every day to live up to our motto: Your success. Our destination. Sponsor Speakers Terry Yoffe Speaker Terry Yoffe is an ICF, CTI and CRR certified personal, executive and business development coach based in New York City. As an affiliate member of the Institute of coaching at McLean Hospital (a Harvard Medical school affiliate), she helps clients remove obstacles to break through and achieve desired personal and professional goals. This is accomplished in part through self-awareness, self-exploration, clarification of goals, action plans and by building strong relationships. Terry has coached hundreds of high-achieving business professionals ranging from young professionals and entrepreneurs, to mid-level managers and C‑Suite executives in both corporate and private practice. Contact Terry at www.trycoaching.com or by email at terry@trycoaching.com .

Choose your pricing plan Individual $ 75 75$ Perfect for the individual marketing professional. Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship Best Value Corporate $ 250 250$ Perfect for marketing departments! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing 5 Website Logins* Retirement $ 50 50$ Those who still want to be in the know! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing Student $ 0 0$ Perfect for all ACTIVE Students! MUST use Student Email! Valid for 4 years Select Unlimited Access to On-Demand Webinars Special Event Pricing Transitional $ 50 50$ Perfect for those between work Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship

CTV Advertising: Unleashing Growth with TV-Digital Integration Sept 19, 2023 | 58 min | Webinar 28 CTV Advertising: Unleashing Growth with TV-Digital Integration Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Focus Usa Focus USA is a full-service direct marketing company that empowers businesses to achieve unparalleled success through the convergence of data intelligence, personalized marketing strategies, and seamless data integration. With a commitment to innovation and excellence, we specialize in harnessing the power of customer analytics, life event marketing, and cutting-edge data integration techniques. Sponsor Moderator Vincent Pietrafesa VP, B2B Products & Partnerships @ Stirista Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current Board Member and Programming chair of the Marketing Club of NY. He recently received the 2019 Marketing EDGE Rising Stars Award. Vincent is also the wacky co-host of the extremely popular business podcast The Marketing Stir. By night, Vincent is a stand-up comedian in NYC and one of the most sought-after corporate emcees in the business. He has hosted over thirty shows in the industry and has worked with Magic Johnson and John Legend. Speaker Aaron Grote VP, Digital Products @ Stirista As Vice President of Digital Products, Aaron Grote leads the tools and team behind Stirista's CTV-first performance marketing solution. After years on the client side building profitable and award-winning digital marketing programs, Aaron saw Stirista’s forward-thinking strategic moves and jumped on board to help build the solutions companies need to grow in today’s marketing environment.

See past and present event images. Past Events December 5, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! See More... September 20, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! See More... December 7, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! See More... 2020 Trends in Direct & Digital Marketing 2019 Holiday Party Inside the Subscription Economy Summer Networking Event All Things Digital 2019 Roundtable Event The Hudson Valley Direct Marketing Association hosted its always popular annual Rountable session at the beautiful Tamarack Country Club on a gorgeous spring day last Wednesday. Three veteran marketing prod moderated tables on the following subjects: Paul Miller, American Catalog Marketing Association, spoke on Issues that Impact Catalog Merchants' Bottom Lines. Heather Murphy, Belardi Wong, spoke on Pinterest: Facts About its Success; Why it's Different Than Other Social Media Sites; Best practices and Case Studies. Andrew Kirshenbaum, PubWorx, spoke on Overcoming Traditional Print Business Challenges. The Industry is facing a serious decline in print publications, and digital revenue has not yet offset it. Andrew advised challenging existing rules for name selection in DM campaigns. Different models are needed for digital vs. print. Online behavior is negative for offline models, and vice versa. Credit card auto renewal yields much better cancel rates, and can absorb higher prices. Heather Murphy Pinterest Best Practices Paul Miller What is the ACMA Paul Miller ACMA Points- HVDMA US Privacy Law: You Worried Yet? Event Presentation. Privacy was the topic of the day on Wednesday, March 13 at Tamarack Country Club. HVDMA hosted Ken Dreifach of Zwillgen PLLC, a seasoned data privacy attorney, who talked about “The California Consumer Privacy Act, the GDPR and the Future of US Privacy Law: Time to Worry Yet?” Attached is a copy of Ken’s presentation on a subject that could threaten all of our businesses if we’re not vigilant in helping to guide the legislative process. Ken would welcome any questions you might have. 2018 Holiday Party

Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws March 5, 2024 | 63 min | Webinar 32 Shaping the Future: A Marketer's Guide to Navigating New Privacy Laws Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In the ever-evolving landscape of privacy laws, 2024 brings yet another wave of changes impacting the responsibilities and practices of data companies. Our upcoming webinar will navigate these shifts, building upon the updates from 2022 and 2023. We'll dissect the latest legal risks and responsibilities, deliver a clear understanding of current regulatory trends in data and explore how these affect operations in data-driven marketing. Offering practical advice and vital insights, this webinar aims to make sense of the complex data privacy landscape and gear you up with a comprehensive update on the 2024 privacy laws. Whether you're deeply involved in data practices or simply curious about these changes, our session will guide you towards better understanding and compliance. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speakers Hannah Schaller Attorney at ZwillGeen, PLLC Hannah Schaller advises on a variety of privacy, alt data, and marketing matters, including data provenance, international data transfers, emarketing laws, and product counseling. She also assists both data providers and data purchasers with alt data diligence. Alongside her counseling and alt data work, Hannah helps draft and negotiate data protection agreements and commercial contracts. Ken Dreifach Member at ZwillGeen, PLLC Ken Dreifach is an ad tech/martech and e-commerce lawyer at ZwillGen, PLLC, a boutique law firm specializing in privacy, marketing, and internet laws. Ken advises clients on a range of strategic and legal issues involving data governance, privacy, and consumer marketing. Since 2000, he has served in a variety of high-profile roles across the data governance and privacy landscape, including as General Counsel of LiveRamp; Chief of the New York Attorney General's Internet Bureau, and a Board Member of the Network Advertising Initiative.