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Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. What's the Future of the Postal Service and Where Do I Fit In? July 29, 2021 | 60 min | Webinar 16 What's the Future of the Postal Service and Where Do I Fit In? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As you have read in the news, it's been never a dull moment for the Postal Service over the past year. During the lockdown, mail volumes plunged, package deliveries skyrocketed, and election ballots...well, who knows? With a new postmaster general in place, Trump backer Louis DeJoy proceeded to carve out an unpopular 10-year plan for the Postal Service with no input from the mailing community. Then given the opportunity by its regulator, the USPS announced a significant postal rate increase to take effect just prior to this fall's peak mailing season. The ACMA's Hamilton Davison and The Vogel Group's Alex Vogel will provide the many "behind the scenes" backgrounds that have led us to where we are now, what the options and alternatives are, and insights into what kind of future we may have in the mail. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speakers Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail. Alex Vogel Speaker Consistently ranked as one of America's top lobbyists, Mr. Vogel started The Vogel Group after founding and leading Mehlman Vogel Castagnetti for a decade, one of the most successful lobbying and government affairs firms in Washington, D.C. He has spent decades at the highest levels of business, politics, and government. In the years prior to launching The Vogel Group, Mr. Vogel served as Chief Counsel to the Senate Majority Leader, Bill Frist, M.D. Prior to his service in the Senate, Alex was General Counsel for the National Republican Senatorial Committee (NRSC), Deputy Counsel for the Republican National Committee (RNC), Counsel for former Vice President Dan Quayle, and an attorney in private practice at Wiley Rein & Fielding. In his role as one of the top staffers in the United States Senate, Mr. Vogel was instrumental in crafting many successful bipartisan legislative strategies and maintains close relationships with both leadership and rank and file Senators to this day. His expert commentary and analysis can be viewed weekly on networks such as Fox News and others and is widely regarded as one of DC’s leading voices in strategic advocacy.

Navigating Q4's Marketing Maze: A Virtual Panel on Integration, Tactics, & Metrics July 16, 2024 | 53 min | Webinar 36 Navigating Q4s Marketing Maze Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Unlock the secrets to a successful Q4 with our dynamic virtual panel discussion. Focusing on vital marketing pillars—Multi-Channel Integration, Offline Tactics, and Metrics Mastery—this webinar is designed to provide you with the tools and knowledge to navigate through an eventful quarter. Learn how to adapt and thrive during the festive season and a bustling election period by employing effective, cutting-edge marketing techniques. Join us to ensure your marketing strategy is both robust and resilient. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Sponsor Mailinglists.com Elevating Campaigns with Precision Data Spanning nearly three decades as leaders in the data industry, Mailinglists.com is your premier partner for an extensive array of targeted data lists, encompassing business, consumer, educational, MCA/UCC data, and more. Our collaboration with Dun & Bradstreet grants you access to unparalleled B2B data, complemented by personalized, expert advice from our seasoned team to boost your campaigns. Established by Steven Sheck, our foundation is built on a relentless pursuit of innovation, trust, and delivering customer-focused solutions. Explore how our dedication to precision and expertise can transform your marketing outcomes. Sales Brochure Moderator Becky Santaniello VP, Sales at Mailinglists.com Becky has been a member of the list industry since 1987 after graduating from Rutgers University with a BA in Communication. In her current role she is responsible for new business development, and advising B2B, B2C, and Higher Education clients on list marketing strategies, including segmentation and prospecting, as well as customer identity resolution. She has held volunteer positions with NEMOA and is a current board member of the Hudson Valley Direct Marketing Association. Speakers Melissa Angus VP, Sales at Mailinglists.com As Director, Marketing Solutions, Melissa Angus brings over 20 years of experience in advertising and marketing sales, strategy, customer service experience in fashion/retail, cpg, home décor, food & gift, consumer electronics, financial services and telecom as well as subscription-based businesses. Prior to her current role, Angus served as VP, Customer & Partner Success for a referral marketing/tech start-up, Zaptitude; Sr. Account Director of Sales at an experiential, social marketing firm, House Party; Account Director of digital advertising sales at About.com (A New York Times Company), and National Ad Sales Planner for Lifetime Television. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Kim Fitzgerald Senior Director, Audience Solutions at Alliant Kim Fitzgerald is a highly accomplished professional with an outstanding track record spanning over 25 years in the dynamic field of direct marketing. With a wealth of expertise across multiple channels in both the Consumer and B2B sectors, Kim has consistently demonstrated her ability to navigate the ever-evolving landscape of direct marketing. Recently appointed as the Senior Director, Audience Solutions Sales at Alliant, she continues to leverage her deep industry knowledge to drive innovative solutions and deliver value to her clients. Throughout her career, Kim has been recognized for her exceptional results and unwavering dedication to her clients. Her deep passion for her profession is evident in every project she undertakes. Kim firmly believes in the power of cultivating positive energy, fostering an insatiable curiosity, embracing moments of joy and laughter, and continually striving for personal growth and development. Located in Morristown, New Jersey, Kim is a proud alumna of Rutgers University, where she earned her Bachelor of Arts degree. By combining her extensive experience, strategic mindset, and commitment to excellence, Kim consistently delivers extraordinary outcomes that exceed expectations. Her unwavering commitment to client success and pursuit of professional growth make her an invaluable asset in the direct marketing industry. An alumna of Fordham University, where she studied Communications & Media Studies, Melissa was not only a dedicated student but also served as the President of Women in Communications. Known for her advocacy of networking and internships, Melissa actively supports and encourages aspiring professionals in the field. Melissa resides in Bergen County, NJ, is married, and working mother of four young children. If she is not working in the office or traveling for work conferences, you can find Melissa and her family shuffling between school drop off/pick up, hockey practices/games, dance classes, and occasionally enjoying family bike rides on warmer days. Always the planner, Melissa is currently researching vacation ideas for the post-hockey season family getaway. Steve Mickolajczyk VP, CRM Strategy at Marketsmith, Inc. A veteran of the direct marketing industry with experience on both the client side and agency side, Steve provides strategic direction, planning, and client servicing for direct marketing clients. As Vice President for CRM Strategy Steve helps companies understand their customers and grow their businesses via customized CRM design, builds, and implementation.

2023 Fall Networking Event September 20th, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! DSA Direct, LLC DSA Direct, LLC is a direct marketing agency with over 30 years of experience providing firms with customer acquisition solutions, targeted audiences, database solutions, and revenue streams by monetizing customer contacts. Our expertise will guide you through the process to achieve your marketing goals. DSA embraces your marketing objectives and focuses on your success. Contact them today! Sponsor

Resume Objective I’m seeking an entry-level position in New York or Connecticut after I graduate in May, ideally in advertising, digital marketing, or media marketing. I'm hoping to join a creative and innovative company where I can contribute to exciting campaigns and gain hands-on experience in the field! About me I’m Mia Hanrahan, a senior at Fordham University majoring in Communications: Digital Technologies and Emerging Media with a minor in Marketing. I’m also an HVDMA Student Ambassador, which has given me the chance to learn about the latest in digital marketing and network with some amazing professionals! I’m passionate about creative marketing strategies that engage audiences, and enjoy bringing innovative ideas to life through design, branding, and campaigns! < Back Mia Hanrahan In seek of... On-site Full-time New York, NY, USA HVDMA Profile LinkedIn Resume Posted on 10/23/24, 10:32 PM Updated on 10/23/24, 10:32 PM

The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Do This, Not That: NEW Email Marketing Techniques That Work June 24, 2021 | 56 min | Webinar 14 Do This, Not That: NEW Email Marketing Techniques That Work Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Email performance has never been better. Why? The number of email users worldwide and the time we spend in our inboxes keeps increasing. While this is great news for marketers looking to capture audiences via email campaigns, we have to also acknowledge behavioral changes over the last year that directly affect the way audiences notice and process our marketing messages. Forget what you think you know about email marketing and discover how you can best capture increased attention on inboxes with real, actionable insights from the last 60 days. This session will guide you through the latest best practices to help cut through the noise and ensure your emails are making an impact. Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

LinkedIn: The Most Powerful Free Business Tool Ever Created Feb 27, 2024 | 60 min | Webinar 31 LinkedIn: The Most Powerful Free Business Tool Ever Created Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close LinkedIn is the most powerful free business tool ever created. But do you know how to maximize it? Is your profile robust and complete? Do you know the best ways to use it to connect with colleagues and leads? Risa Hoag, President of GMG Public Relations, will return to shed light on this powerful tool and ensure you have the latest tips to leverage LinkedIn and use it to your advantage. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Complete Mailing Lists Complete Mailing Lists is a leading compiler of specialty data, including our market-leading & multi-sourced databases of occupations and professions enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Sponsor Speaker Risa Hoag President of GMG Public Relations, Inc. Risa has more than 35 years of experience in public relations and marketing. Prior to founding GMG Public Relations in 1991, she was a Director of Public Relations with Ernst & Young with responsibility for media placement, writing feature articles and press releases, developing and coordinating special events, market research, and the design and placement of advertising. Risa has been active with numerous not-for-profit organizations. She is a co-founder and the current Vice President of the Greater Nanuet Chamber of Commerce. She is the Immediate Past President of the Rockland Business Women's Network (RBWN), a board member of the Rockland Community Foundation, and a board member of Meals on Wheels in Rockland and Chair of their annual gala. She held numerous board positions with the Westchester Association of Women Business Owners (WAWBO) over a fifteen-year period including President and twice received the organization’s President’s Award. She has also served as Vice President for the WAWBO Education Fund and for the Partnership For A Better Westchester, an organization she helped launch in 1997. She is a past Public Relations Chairperson for the Advertising Club of Westchester as well as a past Vice President of the Tappan Zee International Trade Association. She has served on the board of the Orange & Rockland Community Investment Committee, and recently chaired the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Committee. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications. She is a member of the 2018 Class of Leadership Rockland and was the recipient of the RBWN Service Woman of the Year Award in 2017. She has also been honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and she received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C.

The Paper Trail: How Current Paper Industry Trends Affect Marketers April 9, 2024 | 47 min | Webinar 33 The Paper Trail: How Current Paper Industry Trends Affect Marketers Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for a compelling webinar designed for marketers in the evolving paper industry. This session will explore the latest trends, challenges, and innovations in the paper sector as of 2024. Understand how these developments influence marketing strategies across both print and digital platforms. We'll discuss adaptive tactics to ensure effective communication and branding in a dynamic marketplace. This webinar is a must for marketers striving to stay informed and successful at the intersection of paper and digital mediums. Whether tackling paper shortages or considering sustainable practices, this session will provide key insights to enhance your marketing efforts in today's environment. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Jon Bowman Director of Business Development - Direct Marketing @ Salem One Jon Bowman has been in the direct marketing industry since 1994, when he graduated from UNC Charlotte. Additionally, he earned his MBA from Wake Forest University. Jon started with PostMark, Inc. out of college and grew the company eventually becoming president and owner. In 2019 Salem One acquired PostMark, Inc. Salem One currently has 3 production facilities and is in the top 100 on the Printing Impressions top 300. The direct marketing division of Salem One works with many national and regional brands on their direct marketing programs helping refine targeting strategies as well as using logistics expertise to reduce postage. Jon is the Industry Co-Chair for the Greater Triad PCC, a member of the Marketing Advisory Committee for the national PCC, has spoken at multiple NPFs, and has guest lectured at several Universities. He has also recently been taken the Direct Effect Ambassador course through the USPS. Personally, he has volunteered with Boy Scouts for over 15 years, has two sons of which one is an Eagle Scout and the other currently working on his Eagle Project, he is on the board of Blue Ridge Trout Unlimited, and frequently volunteers with a local non-profit, A Bed and A Book.

2024 Postal Insights: Roadmap to 2025 Marketing Success Using the New USPS Promotions April 23, 2024 | 42 min | Webinar 34 2024 Postal Insights Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Back by popular demand, our next webinar dives into the latest USPS promotions for 2024, and reveals the ones planned for 2025. Join our expert Deborah Damore as we explore effective strategies and insights for leveraging these promotions to boost your marketing success in 2025. This session builds upon last year's foundational webinar, offering fresh perspectives and actionable tactics. Perfect for marketers and business owners looking to stay ahead of the curve. Don't miss out! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Kodi Collective Kodi Collective™ (a CJK Group company) is a leading marketing execution services provider, serving B2B and B2C brands and publications. They are a one-stop-shop for customers seeking to reach their markets through multiple channels, offering a full spectrum of offset print, digital print, direct mail, marketing procurement and creative production services. Building on 100+ years of expertise and dedication to serving publishers across many end markets, their innovative solutions tackle the opportunities and challenges their customers are facing today. Speaker Deborah Damore Director of Postal Affairs & Operations @ Enru Deborah Damore is a dedicated professional with a rich career spanning multiple decades in the Mailing and Logistics industry. Presently, she holds the position of Director of Postal Operations and Affairs for Enru Logistics and Postal Optimization, leveraging her deep industry knowledge and mailing acumen to help drive their businesses to new heights. Through experience in serving the third-party market she has worked with mailers from multiple verticals to understand and benefit their interests, including the financial sector, direct marketers, publishers, catalogers, package shippers, and nonprofit organizations. Demonstrating her commitment to the industry, Deborah has held Leadership positions in work group and user groups at Mailers Technical Advisory Committee (MTAC) and Postal Customer Council (PCC), as well as being on the executive committee with PostCom as their elected Secretary and chair of the Flats Mailing Committee. Deb is also the Postal Chairperson for the American Catalog Mailers Association and has a degree in computer science, and continued studies of supply chain management.

< Back Marketing & Sales Associate (Entry Level) Apply Now LiftEngine Remote Full-time INQUIRE Pearl River, NY, USA Posted on 5/7/24, 6:50 PM 5/7/24, 10:02 PM Updated on About the Position LiftEngine supports over 250+ clients and is growing its marketing team to help advertise its solutions. In this role, you will work within our Marketing Department to help support the marketing team with brand awareness and lead-generation efforts. In addition, you will be the point of contact for all ad-hoc Sales team requests and help ensure their completion. These requests typically involve creating and updating marketing documentation and sales presentations to ensure proper positioning and branding are used throughout. If you are technologically savvy, comfortable working independently as well as within team environments, and driven with a “go-getter” mindset, this opportunity could be an excellent match for you. Ideal candidates will live in the New York/Tristate area. This role is an entry-level position, so we encourage new or recent graduates to apply. Responsibilities Fuel Marketing Innovations and Lead Development: Dive into various channels to amplify our lead generation efforts. You’ll explore and identify high-impact networking events and conferences, crafting compelling marketing content that captures attention and drives conversions. Strategically Build and Amplify Our Brand: Elevate our market presence through creative and impactful brand-building initiatives. You’ll work on campaigns that not only enhance visibility but also deepen our brand’s connection with our audience, setting us apart in a competitive industry. Craft and Lead Cutting-edge Marketing Campaigns: Take charge of our email and social media strategies, from conceptualizing eye-catching campaigns to crafting engaging content and managing posts. Apply A/B testing to refine tactics and leverage campaign analytics to steer our marketing efforts toward measurable success. Collaborate Closely with Sales: Act as a crucial bridge between Marketing and Sales, providing essential support that fuels our sales engine. You’ll create tailored sales materials, from sleek one-pagers to detailed digital presentations for our platforms, ensuring our sales team is equipped to succeed. Play a Pivotal Role in Our Product’s Lifecycle: Directly influence the trajectory of our SaaS platform and API offering from its exciting launch to its ongoing evolution. Immerse yourself in a role where your insights and strategies make a tangible impact on our product’s market position and user adoption. Be at the Forefront of Technological Innovation with Generative AI: Engage with generative AI technologies that are setting the stage for the future of marketing and customer interaction. You’ll explore how these advanced tools can be integrated into our processes, pioneering changes that optimize content creation and enhance business operations. Position Requirements BA/BS or equivalent in a marketing or business-related degree Technologically savvy and proficient in Word, Excel, PowerPoint, and Canva. Design experience or an eye for design is a plus. Exhibits incredible attention to detail. Ability to work well independently and within teams. Out-of-the-box thinking and open to learning new skills to achieve goals. A self-starter who will proactively identify new marketing channels, platforms, and needs. Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills. Prior internship or related experience within the marketing field is a plus. About the Company Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Our expertise is behind the marketing campaigns of 400+ clients. Behind LiftEngine is LiftBase, our proprietary addressable consumer database . Comprised of 250 million US consumers, 140 million US households, and 1,000+ enhanced data elements, LiftBase powers our audience development services and industry-leading products, PortalLink and LaunchPad . Apply Now

Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Feb 18, 2021 | 61 min | Webinar 8 Master Class: How to K.A.R.E. for your Business in 2021 Part 1 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | Bring your greatest selling and prospecting challenges! Join us for part one of a two-part master class as sales expert and trainer, Rob Fishman leads us in a discussion of common selling challenges including prospecting, sales cycle, not able to reach decision-makers, lack of adequate introductions and referrals. Rob will address these issues and discuss alternative ways to achieve success in these vital areas. Presentation Rickard Squared Rickard Squared is a data-driven direct marketing agency focused on leveraging data for customer acquisition and retention online and off. For more than 30 years we have been keenly focused on optimizing our clients' return on investment from data solutions. We have a strong reputation as a company that can source best in breed consumer and business data in all channels. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.

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