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CTV Advertising: Unleashing Growth with TV-Digital Integration Sept 19, 2023 | 58 min | Webinar 28 CTV Advertising: Unleashing Growth with TV-Digital Integration Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Focus Usa Focus USA is a full-service direct marketing company that empowers businesses to achieve unparalleled success through the convergence of data intelligence, personalized marketing strategies, and seamless data integration. With a commitment to innovation and excellence, we specialize in harnessing the power of customer analytics, life event marketing, and cutting-edge data integration techniques. Sponsor Moderator Vincent Pietrafesa VP, B2B Products & Partnerships @ Stirista Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current Board Member and Programming chair of the Marketing Club of NY. He recently received the 2019 Marketing EDGE Rising Stars Award. Vincent is also the wacky co-host of the extremely popular business podcast The Marketing Stir. By night, Vincent is a stand-up comedian in NYC and one of the most sought-after corporate emcees in the business. He has hosted over thirty shows in the industry and has worked with Magic Johnson and John Legend. Speaker Aaron Grote VP, Digital Products @ Stirista As Vice President of Digital Products, Aaron Grote leads the tools and team behind Stirista's CTV-first performance marketing solution. After years on the client side building profitable and award-winning digital marketing programs, Aaron saw Stirista’s forward-thinking strategic moves and jumped on board to help build the solutions companies need to grow in today’s marketing environment.

As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand.  With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution.  Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. What is Identity Resolution? June 10, 2021 | 57 min | Webinar 13 What is Identity Resolution? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close As privacy is increasingly a top concern for businesses and consumers alike, Identity Resolution becomes more important to understand. With that in mind, the HVDMA is pleased to bring you our next interactive webinar topic on Identity Resolution. Join us for a free power hour lunch as our master experts Vincent Pietrafesa and Ajay Gupta from Stirista break down: what identity resolution is, why it’s important and what it means in the next evolution of Marketing. Presentation Poll Results Sponsor Valid USA Valid Data Solutions helps you harness the power of data to create secure, personalized interactions that improve the customer experience through smart data, insightful analytics, advanced technology, and strategic engagements. Speakers Vincent Pietrafesa Moderator Vincent’s experience in the marketing industry spans 18 years, and he recently received the 2019 Marketing EDGE Rising Stars Award. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current board member for the Direct Marketing Club of New York. He has a BA from the State University of New York at Oswego in Communications and Mass Media. By night, Vincent is a stand-up comedian in NYC and also one of the most sought-after corporate emcees in the business. He has most notably opened for NBA Legend Magic Johnson in San Diego for the Data & Marketing Association Conference in 2014 and emceed the 2018 Silver Apple Awards in NYC. Ajay Gupta Speaker Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26. Without accepting external funding, Ajay has overseen the data-driven, marketing services company’s rapid year-to-year financial growth as it has progressed from 2 employees, working out of an apartment, to a 41-person team spanning three continents. Ajay holds a bachelor’s degree in financial economics and creative writing with a mathematics minor from St. Lawrence University, as well as an MFA in creative writing from Texas State University. He has been named a Marketing EDGE Rising Star and was part of the San Antonio Business Journal’s 40 Under 40 list. Under his leadership, Stirista has won an Ad Age Best Places to Work award, a DMA Silver ECHO award, a third-place DMN Award, and a spot on the Inc 5000 list.

Participate in the HVDMA Silent Auction and support the growth and advancement of the marketing sector. Your contributions fuel academic scholarships for budding marketers and recognize remarkable industry professionals. Silent Auction Donation Benefits Company logo will be prominently displayed with item on auction table Recognition and thanks for support will be announced with donation winner Company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. Company donation will be displayed on HVDMA Holiday Party Group. HVDMA's Annual Silent Auction Silent Auction Donation Opportunities We welcome a wide range of items, from unique experiences to coveted collectibles. If you're looking for donation ideas, please consider contributing via our Amazon wishlist. Your generosity will help us continue our mission and create opportunities for the next generation of professionals. Popular items include electronics, gift certificates, wine baskets, and event tickets. While we appreciate all donations, a value of $100+ is requested. Check out who already donated! To inquire, email us at fundraising@hvdma.org Check out our past 2023 Donations How Does HVDMA Utilize My Contributions? Silent Auction contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on two main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your donation allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Have any que stions? Email us at Fundraising@hvdma.org Gift a Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

Harmonizing Voices: Multicultural Marketing in Podcasts & Audio Sept 17, 2024 | 38 min | Webinar 37 Harmonizing Voices Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close “Harmonizing Voices” is a must-attend webinar for marketers and marketing departments keen on leveraging podcasts and audio channels for impactful multicultural advertising. In this session, we'll explore innovative strategies to create ads that resonate with diverse audiences and amplify brand messages across cultural boundaries. Learn about cultural adaptability, inclusive messaging, and effective language use in audio marketing. This webinar will equip you with the insights and tools to successfully engage and connect with multicultural listeners, enhancing your brand's reach and relevance in the global market. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Speaker Ava Savosh (Yurchison) Sales Manager at iHeartMedia Ava Savosh (Yurchison) is a Sales Manager focusing on digital marketing for iHeart Media of the Hudson Valley. She has been with the organization since 2017 and has worked in several different roles. Her job functions include building custom marketing plans for businesses and organizations across the United States with a concentration in the tri-state area utilizing different audio, digital, and social media tactics. She is a 2021 and 2022 iHeart Media President’s Award winner and a 2021 New York State Broadcasters Association Excellence in Broadcasting Award for Community Engagement Winner. Ava is a member of the New York State Broadcasting Association’s Futures Committee and the Dutchess County Regional Chamber of Commerce Hudson Valley Young Professionals as an Advisory Council Member and a board member at Arts Mid-Hudson. Holding a Master of Arts in Organizational Leadership from Mercy College and a Bachelor’s Degree in Journalism from the State University of New York at New Paltz, Ava is an active member of the Hudson Valley community. She can be found hiking local trails, kayaking local waterways, or grabbing a bite to eat. She enjoys spending time with her shih tzu, Barry, or her cat, Lebron. She and her husband are massive sports fans – Go Yankees, Rangers, and Vikings!

Business Casual Podcast Episode 6 Machine Learning/A.I. for Direct Mail Marketing November 25th, 2019 Episode Six of "Business Casual." The HVDMA presents "Machine Learning/A.I. for Direct Mail Marketing", another new episode of the Business Casual Podcast series. We delve into the implementation of advanced Machine Learning in the data selection and optimization process for direct mail. What is machine learning and how does it work? How does a machine learn? How is machine learning different from traditional modeling/analytics? What makes it better? What does this mean for my direct mail campaigns? Episode 4 A Podcast about Podcast Advertising Pt 3 June 6th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 3 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 5 A Podcast about Podcast Advertising Pt 4 June 26th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 4 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 3 A Podcast about Podcast Advertising Pt 2 May 29th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 2 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign Episode 1 Mobile First Marketing Strategy August 27th, 2018 Episode one of "Business Casual" features an interview with Richard Lowden, Founder and CEO of RTBiQ, by Donna Hamilton. Their conversation focuses on how and why smart marketers are adopting mobile-first strategies. Business Casual is hosted by Hudson Valley Direct Marketing Association. Moderated by Donna Hamilton, Senior Vice President for Data Acquisition and Activation at Alliant. Episode 2 A Podcast about Podcast Advertising Pt 1 May 8th, 2019 The HVDMA presents “A Podcast about Podcast Advertising” part of an ongoing series of marketing podcasts brought to you by the Hudson Valley Direct Marketing Association. This podcast is hosted by Mark Rickard of Rickard2, a data-driven direct marketing agency. Mark is joined by Glenn Rubenstein, founder of Adopter Media, a full-service podcast advertising agency and the author of Podcast Advertising Works. This is Part 1 of 4 episodes designed to enlighten you about the world of Podcast Advertising. In the series we will cover: What Podcasts and Podcast advertising are Their value as an advertising medium How you as a marketer can gain access to them The mechanics and metrics of a successful campaign

Choose your pricing plan Individual $ 75 75$ Perfect for the individual marketing professional. Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship Best Value Corporate $ 250 250$ Perfect for marketing departments! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing 5 Website Logins* Retirement $ 50 50$ Those who still want to be in the know! Valid for one year Select Unlimited Access to On-Demand Webinars Support the Laura L. Smith Scholarship Special Event Pricing Student $ 0 0$ Perfect for all ACTIVE Students! MUST use Student Email! Valid for 4 years Select Unlimited Access to On-Demand Webinars Special Event Pricing Transitional $ 50 50$ Perfect for those between work Valid for one year Select Unlimited Access to On-Demand Webinars Special Event Pricing Support the Laura L. Smith Scholarship

How to Keep Your Business Strong During Uncertain Times Mar 28, 2023 | 52 min | Webinar 25 How to Keep Your Business Strong During Uncertain Times Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation LaunchPad by LiftEngine Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Their expertise is behind the marketing campaigns of hundreds of brands through direct relationships and strategic partners. The data scientists at LiftEngine are proud to present LaunchPad. LaunchPad is an automated customer data management, segmentation, and omnichannel marketing platform with a point-and-click interface. LaunchPad combines customer transactions into a marketing database, adds 500+ fields of addressable data, and tracks over 80 KPIs. This enables clients to understand customers better, track marketing performance, and create intelligent target audiences for highly effective retention and reactivation campaigns. Sponsor Speaker Keith Huntoon Speaker Keith Huntoon has over 25 years of marketing, management, and business development expertise. After graduating with a BS in Marketing and Management from the University of Vermont, Keith spent the first three years of his career in marketing and business development for a tech startup in Asia. After returning to the States, Keith was the Director of Business Development for a privately held software development and network infrastructure company in New York City. In 2001, Keith joined Blue Hill Data Services as VP of Marketing and Business Development and in 2005, he co-founded and continues to serve as President of LiftEngine.

Postal Power Oct 10, 2023 | 55 min | Webinar 29 Postal Power Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an exclusive webinar covering everything Postal! We will bring you the newest information on USPS topics impacting the marketing world and share some ways to make that postage $$ stretch. Updates and open discussion with Q & A on below: NEW 30% Mail Growth Incentive for Marketing Mail in 2024 2024 USPS Promotions, discount amounts, and how to participate. USPS Delivery Network Transformation, changes to the new network, and how it may impact mail sortation and destination entry. 2024 Postage Projections, percentages, and timelines to aid in budgeting. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Complete Mailing Lists Complete Mailing Lists offers consumer, business, political, and specialty mailing lists designed to help your clients market their products and services via direct mail. Our lists are comprehensive, accurate, and deliverable and can make a massive difference in the success of your client's marketing campaigns. The CML team averages more than 25 years of experience recommending postal lists, and even telemarketing & email data. We are also a newly Coupa Verified approved USPS vendor. Sponsor Speaker Deborah Damore Director, Postal Affairs at Enru Logistics & Postal Optimization Deborah has a twenty-plus year career in the mailing and logistics industry with extensive experience supporting multiple internal print plant and comail operations as well as external third-party logistics and co-services clients’ postal needs. She has a degree in computer science and has studied supply chain management at the Illinois Governors State University. Deborah serves as the Secretary of PostCom and chairs their Flats Mailing Committee, she is also the Chairperson for the American Catalog Mailers Association Postal Committee. Deborah has recently been elected as the Vice Chair of the Mailers Technical Advisory Committee (MTAC) term beginning January 2024.

Paper shortages, labor strikes, print capacity, price increases, and global supply chain disruptions have affected direct marketers big and small. Come to learn how we arrived in this situation, what we can expect moving forward, and the ways direct marketers are creatively solving these business challenges. Grow Your Network and Referral Base with LinkedIn Jun 16, 2022 | 57 min | Webinar 20 Grow Your Network & Referral Base with LinkedIn $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close In this session, she will dig deeper and provide tips for identifying potential clients and referral sources by tapping into the power of the enormous database within LinkedIn. Most people have a LinkedIn account, but most are not using the true power of LinkedIn. Tips will include how to find contacts through the various networks you are likely already connected to; refining your search to identify people to connect with in a very targeted way; understanding the power of LinkedIn groups, and how to post to get the most engagement. Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full service public relations, marketing and advertising agency she founded in 1991. She is a sought after speaker on marketing strategies, public relations, social media and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. The ACMA's Efforts on Behalf of Your Bottom Line Aug 18, 2022 | 55 min | Webinar 22 The ACMA's Efforts on Behalf of Your Bottom Line Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close For 15 years, the ACMA has been the e-commerce/catalog/direct industry's "little engine that does." Historically under-financed and under-supported, the ACMA has nevertheless accomplished numerous "wins" for this crucial industry. ACMA's President & Executive Director Hamilton Davison will detail what this vital organization has been working on of late, what its goals are for the membership, and why it's so important that you and/or your clients support it. Among others matters. Presentation Complete Mailing Lists LLC CML offers hundreds of specialty Business and Consumer mailing lists that fulfill your most challenging postal, email, and telemarketing needs. Our unique, multi-sourced databases of occupations and professions are enhanced with more than 400 demographics and lifestyle selects, allowing for endless targeted marketing possibilities. Complete Mailing Lists brings you the best of compiled and response mailing lists. Sponsor Speaker Hamilton Davison Speaker Hamilton Davison is the President & Executive Director of the American Catalog Mailers Association (ACMA), a group he co-founded in 2007 when postage increased for catalog mailers. Since then, Davison’s actions with ACMA have led to far more moderate postage for catalogs. He works closely with the U.S. Postal Service and Postal Regulatory Commission to educate and inform officials about the catalog business model, incentives for greater mail volume, and the role of catalogs in shaping consumer perceptions of mail.

Sponsorship Benefits Sponsor logo will be prominently displayed in all related promotions. A special mention of sponsor will be made before the start of the event. Recognition and thanks for sponsor's support will be announced at the event's commencement and conclusion. Sponsor company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. The sponsorship will be permanently linked to the webinar profile in our on-demand database. (Webinars only) Attendee list that includes the attendee's Name, Title, and Company. Sponsor logo will be displayed on all printed signs and name badges at In-Person events. One complimentary registration for an attendee at the In-Person Event. Sponsorship Current Sponsorship Opportunities Check out our current sponsorship opportunities below. Don't delay! Make your sponsorship purchase immediately before it gets snapped up by a competitor. Following your purchase, our dedicated fundraising team will initiate confirmation procedures and collect all essential information. Webinar Direct Mail and AI: Where Traditional Meets New Age Price $250.00 Add to Cart Webinar Email Update: Email Marketing Quick WINS Price $250.00 Add to Cart How Does HVDMA Utilize My Sponsorship Contributions? Sponsorship contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on three main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your sponsorship allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Developing Engaging Content: We produce relevant, stimulating content to enhance the skill set of marketers and further enrich the marketing community. Contributing to a sponsorship with HVDMA not only signifies a great return on investment due to our affordable one-time pricing, but it also allows you to have a direct impact in shaping the marketing industry's future. By aligning yourself with us, your organization will assist in fostering growth and innovation within the entire marketing community while simultaneously enhancing your own marketing objectives. Have any questions? Email us at Fundraising@hvdma.org Make a Donation to the Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

Robert Sawyer Founders Award This award was named in honor of Robert (Bob) Sawyer, an original founder of the HVDMA. HVDMA presents this award annually to an individual who has contributed in an exceptional way to the professionalism of the direct marketing industry and the development of the HVDMA. 2024: Chris Ragusa, Estee Marketing Group 2023: Lori Badman, LB Marketing Services 2022: Christine Pelczar, Rickard Squared 2021: Ken Kraetzer, cbsi Services 2020: Mark Rickard, Rickard Squared 2019: Jeff Kobil 2018: Richard Vergara 2017: Michael Feldstein, Boardroom 2016: Margaret O'Halloran, ProCirc 2015: Sheryl Benjamin, Lake Group Media 2014: JoAnne Monfradi Dunn, Alliant 2013: John LaGreca, Federal Direct 2012: Lauretta Harris, Write Communications, Inc. 2011: Joe Furgiuele, Furgiuele & Company, Inc. 2010: Amy Altmann, Boardroom, Inc. 2009: Rich Mercado, Rich Direct 2008: Laura L. Smith, RMI Direct Marketing 2007: Brian Kurtz, Boardroom Inc. 2006: Helen Hoart, Staywell Consumer Health Publishing 2005: Martin Stein, RMI Direct Marketing Inc. 2004: Marty Edelston, Boardroom, Inc. 2003: Bob Sawyer, Sawyer Direct 2002: Leon Henry, Leon Henry, Inc.