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P rivacy Pol icy Last Updated: March 24, 2023 This Privacy Notice Contains Our Commitment To Privacy The Information We Collect and Use Automatic Usage Data Collection through Cookies and Similar Technology Information Sharing Our Commitment To Data Security Where Personal Information Is Used and Stored Our Comm itment To Children's Privacy Accuracy of Personal Information and your Individual Rights How Long Do We Keep Your Personal Information Third Parties Updates to this Privacy Policy How To Contact Us Cookie Policy Our Commitment To P rivacy Your privacy is important to us. To better protect your privacy we provide this notice explaining our information practices and the choices you can make about the way your Personal Information collected through our website (https://www.hvdma.org/) ("Website"), content and advertising we publish on other websites, and our normal business activities and services we provide to our members and their employees (collectively, the "Service") is collected, used, and disclosed. To make this notice easy to find, we make it available in the footer of the Website. When we refer to "Personal Information," we mean any information relating to an identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, or an online identifier. The Information We Collect and Use Website and Event Sign Up. Website visitors may use the Website without submitting Personal Information. However, to access certain content and register for events, users will need to create an account or otherwise provide us with Personal Information. We request: Name Job and company information Contact information, including mailing address, email address, and phone number Event-related preferences, including dietary preferences We use the information you provide about yourself, such as to complete registrations, fulfill your information requests, and provide you with the products, services, and resources applicable to your membership standing. We share this information to the extent necessary to complete your registration, fulfill your request, and for the purposes of events. From Others. We may receive information about you from your organization. We either create an account for you with this information or add this information to your account. On some Website pages, you can submit information about other people. For example, if you are registering a colleague for an HVDMA event, you will be asked for similar information concerning the registrant. We use the information you provide about another member when registering for an HVDMA event only to complete the registration and to confirm attendance. We share this information to the extent necessary to complete the registration and for the purposes of the event. We process and retain this Personal Information to perform our contractual obligations to our members and account holders and to meet legal obligations. Interactions with Us. We receive Personal Information from and about you when you interact with us and the Service. For example, when you sign up to a mailing list or send us email or mail, we receive your email address or mailing address and the information you submit to us. We also record the role you have in HVDMA board of directors and committees and taskforces and the activities associated with your participation in them. We track your event attendance and consumption of resources available on the Website. We also keep track of event speakers, event sponsors, and other individuals with whom we have interacted. When you use the Service to communicate with others (e.g., refer speaker opportunities to others), we receive the email addresses and other information you provide about them. When you interact with our social media pages, channels, and content, we receive your profile name and identifier and the content of your submissions. We use the information we receive to respond to your inquiries, communicate with you, manage and facilitate HVDMA-related activities and events, improve the events and resources we develop and make available, and generate reports for internal business and member purposes. We use, retain, and share this Personal Information with outside parties as necessary to complete a request to meet our contractual obligations to our members, account holders, and requestors and to meet legal obligations. E-Commerce Transaction Information. The Website requests payment card information for users to make a purchase, and the information is processed by our service providers to complete transactions. We do not store payment card information. The processing of this Personal Information for this purpose is based on the necessity for the performance of a contract with you. If you do not provide the information necessary to complete a purchase, you will not be able to complete a purchase. We receive general transaction-related information when you make a purchase, which we use for providing you with the products and services you purchased and for our business reporting purposes. We use and retain the transaction information as necessary to perform our contract with you and to meet our legal obligations. Marketing and Other Informational Updates. With your consent and as otherwise permitted by law, we use your email address, mailing address, and other Personal Information to contact you with information from us about our products and services. You may withdraw your consent from receiving marketing-related communications at any time by either clicking on the unsubscribe link at the bottom of marketing-related emails we send you or by contacting us at hvdma@hvdma.org . We will process opt-out requests without undue delay. Withdrawing your consent will not affect the lawfulness of the processing before the withdrawal. We may also notify you periodically with important information about the HVDMA and the Service (such as a material changes to this Privacy Policy or notice of a security breach). We use and retain your Personal Information for these purposes to perform our contractual obligations to our members, account holders, and requestors and to meet legal obligations. Withdrawing consent from marketing communications does not affect our ability to send you these communications, such as those related to providing services to you or responding to your requests. Legal and Other Similar Uses. We process and disclose information, including your Personal Information, if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; comply with the law; enforce our Terms of Use; or protect your, our, or others’ rights, property, or safety. This processing is based on our legitimate interests in legal protection of our and others’ rights. We retain Personal Information for as long as allowed or required by statutory laws. Pseudonymization and Anonymization. In some circumstances we pseudonymize and/or anonymize your Personal Information for business purposes including to improve our products and services, in which case we use such information without further notice to you. The processing of your Personal Information for this purpose is based on our legitimate interests to provide better products and services for our members. We retain the Personal Information for as long as they are necessary and useful to improve our products and services. Automatic Usage Data Collection Through Cookies and Similar Technology With your consent or as otherwise permitted by applicable law, when you visit the Service (including our social media pages and channels) or open our emails, we and our third-party service providers and vendors, such as advertising networks, social media widgets, and analytics providers, collect certain information, including Personal Information, by automated means, such as cookies, web beacons, pixels, and web server logs. We use this information, for example, to determine how many users have visited certain Website and social media pages, social media channels, or opened messages or newsletters, so that we can evaluate, impro ve, and provide the content we publish, evaluate and improve how the Service functions, provide analytical data for Website traffic and management, provide you with personalized content on and off the Service and in email, and to prevent fraud. Our Cookie Policy provides more information about our use of cookies and the retention of your Personal Information collected via cookies. We may link this data with other information we have collected from and about you. Our vendors also may collect and combine information collected on our Service and emails with other information they have about your online activities over time, on other devices, and on other websites or apps. Our vendors use the information they collect according to their privacy policies. You can learn how to decline or opt-out of cookies by reading our Cookie Policy . Information Sharing We do not disclose Personal Information about you except as described in this Privacy Policy. We do not rent or sell your Personal Information. In addition to what is already stated in this Privacy Policy, we will also share your Personal Information with third parties in the following situations and for the following purposes: Your Organization. We may share information with your organization about you, your event attendance, and your use of the products, services, and resources we provide to you. We disclose this information to perform our contractual obligations with your organization. Other Members and Users. With your consent, the Website may publish your name, job title, company, and contact information in its general online directory and/or with other event participants. The purpose for this sharing is to facilitate communications among members. We may also communicate your information with others in any HVDMA committees or taskforces in which you are participating. We share this information as necessary to help the committees and taskforces to function. Service Providers and Vendors. We share the Personal Information we collect with our service providers (such as our Website hosting platform and email service pr ovider) and vendors (including event organizers and ad networks) for the purposes described in this Privacy Policy, including so they can provide their services to us and you and to help us communicate with you about products and services, events and promotions that we believe may interest you. Our Commitment To Data Sec urity To prevent accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard and secure the information we receive. While we implement these and other security measures on the Service, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective. Where Personal Information Is Used and Stored We operate the Service in the United States. Therefore, if you provide us with Personal Information during your use of the Services, we collect, process, and store that information in the United States. Our Commitment To Children's P rivacy Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 16 years of age, and no part of our website is structured to attract anyone under 16 years of age. If we learn that a user is under 16 years of age, we will promptly delete any Personal Information that the individual has provided to us. Accuracy of Personal Information and your Individual Rights We take various steps to ensure the accuracy and completeness of your Personal Information, and we rely upon you to provide accurate and complete Personal Information when interacting with us. You may also have the legal right, for example if you are providing us with Personal Information from the EU, to: Confirm whether or not we process Personal Information about you and, where that is the case, access to your Personal Information; Correct inaccurate Personal Information; Erase Personal Information; Object to the processing of Personal Information; Restrict the processing of Personal Information; and Port (Transfer) Personal Information (i.e., receive the Personal Information you have provided to us in a structured, commonly used and machine-readable format and for us to transmit it to another entity). To protect your privacy and security, we will also take reasonable steps to verify a requestor’s identity before responding to a request. Also, where our processing of your Personal Information is based on your consent, you may withdraw consent at any time. Please note that withdrawing your consent will not affect the lawfulness of the processing before the withdrawal. Please submit any such requests by email to hvdma@hvdma.org . If you have a complaint regarding the processing of your Personal Information, we kindly request that you first contact us directly by sending us an email at hvdma@hvdma.org , and we will reply promptly. How Long Do We Keep Your Personal Information We consider several factors to determine how long we keep Personal Information. We consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, we re tain information about you even after you change organizations to help you keep track of your activities, to make organization changes easier, and for our recordkeeping purposes. Once we no longer have a need for your Personal Information, we will securely destroy it in accordance with our standards and applicable laws and regulations. We will attempt to honor requests to delete your Personal Information, but please note that we may be required to keep such information for legal purposes and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes. Third Parties This document addresses only the use and disclosure of information we collect through the Service. If you disclose your information to others, different rules may apply to their use or disclosure of the information you provide to them. Since HVDMA does not control and is not responsible for the privacy policies of third parties, you are subject to the privacy policies of those other parties. We encourage you to view posted privacy policies or ask questions before you disclose your personal information to others. Updates to this Privacy Policy Without prejudice to your rights under applicable law, this Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our Personal Data practices. We will notify you of changes to our Privacy Policy in advance by posting the new Privacy Policy here and updating the "Last Updated" date above. How To Contact Us Should you have other questions or concerns about these privacy policies, please send us an email at hvdma@hvdma.org . Have a question or comment about the HVDMA? Send us an email - we'd love to hear from you! Cookie Policy Last revised: March 24, 2023 This cookie policy (the "Cookie Policy") describes how the HVDMA’s Website uses cookies and other similar technologies. This Privacy Notice Contains What Are Cookies & What Are They For? Which Types Of Cookies Does The Website Use? How Can You Control Cookies? How May This Cookie Policy Be Changed? How Can You Contact Us? What Are Cookies & What Are They For? Cookies are small text files that are saved on your computer or mobile device when you visit the Website. Other similar technology includes web beacons and tracking pixels that are used on the Website and in emails we send. The information collected by these technologies include IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, date and time of your access to the Website, referring URLs, email receipt and opens, and information about the usage of the Website, our emails, and t he content on it. The cookies on the Website are either first party or third party cookies. First party cookies are set by HVDMA and share the same domain as the Website. Third party cookies are stored by third party providers and organizations with different domains. Some cookies expire once you close your browser (called session cookies) and other cookies stay on your device until you delete them or they expire (called persistent co okies). HVDMA and its service providers and vendors (e.g., functionality, analytics, and advertising providers) place cookies and other similar tracking technology on your device to ensure that the Website functions properly, to prevent fraud, and to tailor, track, evaluate, and improve the Website, online ads, and emails we send. For more information about cookies, please visit www.allaboutcookies.or g . Which Types Of Cookies Does The Website Use? HVDMA and its service providers and vendors use the following categories of cookies on the Website: Functionality Cookies: These cookies are essential to enable you to move around the Website and use its features. These cookies will be placed on your device and used even if you do not consent to the use of cookies. These cookies also allow the Website to remember the choices that you make (e.g. language or the region you are in) and may provide enhanced features. Performance Cookies: These cookies collect information about how you use the Website (e.g. which pages you go to most often) to learn about our Website users and improve how the Website works. The Website provides you with options on how it will use these cookies. How Can You Control Cookies? Strictly necessary cookies are necessary to provide the Website to you. The Website uses such cookies without your prior consent. All other cookies are used by the Website after you have consented via the cookie banner on our Website. You can withdraw your consent at any time, for example by deleting the cookies manually, by changing your browser settings, or by opting out via our opt-out mechanism. You may also opt-out of targeted advertising using cookies and similar technology by using the DAA’s opt-out option available at http://www.aboutads.info/choices/ and for NAI members at http://www.networkadvertising.org/choices/ How May This Cookie Policy Be Changed? HVDMA may, in its sole discretion, change this Cookie Policy from time to time. Any and all changes to HVDMA’s Cookie Policy will be reflected here and the date new versions are posted w ill be stated at the top o f this Cookie Policy. Please revisit this Cookie Policy when you return to this Website. How Can You Contact Us? If you have any questions regarding our Cookie Policy, please email us at hvdma @hvdma.org . Our Commitment To Privacy The Information We Collect and Use Automatic Usage Data Collection Through Cookies and Similar Technology Information Sharing Our Commitment To Data Security Where Personal Information Is Used and Stored Our Commitment To Children's Privacy Accuracy of Personal Information and your Individual Rights How Long We Keep Your Personal Information Third Parties Updates to this Privacy Policy How To Contact Us Cookie Policy What Are Cookies & What Are They For? Which Types Of Cookies Does The Website Use? How Can You Control Cookies? How May This Cookie Policy Be Changed? How Can You Contact Us?

Current Memberships Corporate Members Adstra Blue Horse Data Data Axle Focus USA Lett Direct Response Solutions Alliant Complete Mailing Lists Dataline Data Integrated Marketing Solutions LiftEngine Rickard Squared Anchor Computer Crosslists Estee Marketing Group Key Marketing Advantage Path2Response Wiland Individual Members Ava Yurchison iHeartMedia Brad Greenberg Cenveo Deborah Demore GrayHair Software Hannah Schaller ZwillGen, PLLC Jon Bowman Salem One, Inc. Lori Badman LB Marketing Services Richard Vergara HVDMA Barbara Osborne Barbara Osborne Consulting Bruce Reznik HVDMA Don Monell Aristotle Jay Schwedelson Subjectline.com Ken Dreifach ZwillGen, PLLC Mark Hammar Hammar Consulting Risa Hoag GMG Public Relations, Inc. Becky Santaniello Mailinglists.com Corinna Kelly Authentic Brands Group Doug Sauerhaft GreatMailingLists.com Jeff Kobil Jeff Kobil Consulting Linda Santaite DSA Direct, LLC Michael Bryant Mike Bryant Marketing Student Members Alexis Voss Metropolitan Community College Christiana Ferencz Fairfield University Jacalyn Pugliese Fairfield University Dilek Irmak SUNY New Paltz Jeremy Cosenza SUNY New Paltz Danielle Palawasta Fairfield University B2B Visibility Have a chance to sponsor an event! Email blasts to 800+ emails. Marketed on Social Media platforms. Shout out at our event including signage on tables. Career Dashboard Have access to our exclusive career dashboard. Post resumes or job postings for marketing professionals. Pricing Discounted Event Pricing Receive reduced event pricing as a member

How to Keep Your Business Strong During Uncertain Times Mar 28, 2023 | 52 min | Webinar 25 How to Keep Your Business Strong During Uncertain Times Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close 2023 is shaping to be a year focused on maximizing profitability over growth as companies are putting a greater emphasis on strengthening the foundation of their organization. This webinar will focus on how brands are accomplishing this over four key areas: Improving customer retention; Increasing Average Order Value (AOV); Increasing customer Lifetime Value (LTV); And attracting new customers faster at a lower Cost per Acquisition (CPA). Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation LaunchPad by LiftEngine Since 2005, LiftEngine's primary mission has been to help clients better understand and connect with their most responsive prospects and customers, online or offline. Their expertise is behind the marketing campaigns of hundreds of brands through direct relationships and strategic partners. The data scientists at LiftEngine are proud to present LaunchPad. LaunchPad is an automated customer data management, segmentation, and omnichannel marketing platform with a point-and-click interface. LaunchPad combines customer transactions into a marketing database, adds 500+ fields of addressable data, and tracks over 80 KPIs. This enables clients to understand customers better, track marketing performance, and create intelligent target audiences for highly effective retention and reactivation campaigns. Sponsor Speaker Keith Huntoon Speaker Keith Huntoon has over 25 years of marketing, management, and business development expertise. After graduating with a BS in Marketing and Management from the University of Vermont, Keith spent the first three years of his career in marketing and business development for a tech startup in Asia. After returning to the States, Keith was the Director of Business Development for a privately held software development and network infrastructure company in New York City. In 2001, Keith joined Blue Hill Data Services as VP of Marketing and Business Development and in 2005, he co-founded and continues to serve as President of LiftEngine.

Who would have ever thought an entity like the US Postal Service would be under attack by Congress? Who would ever have thought that a presidential race could become so emotionally charged? What do all the headlines from Washington mean for direct to consumer and direct to business marketers? ACMA President &  Executive Director Hamilton Davison will lay out how you might relate to these changes for your own business. LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Oct 29, 2020 | 62 min | Webinar 6 LinkedIn – Post Like a Pro, Maximize Your Business Page, and Your Questions Answered Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Don’t miss LinkedIn 201 with Risa Hoag, President of GMGPR. Risa will review: How to maximize your posts for visibility Writing articles to get traction and engagement How to make sure your business page is helping your visibility Your questions will be answered but you must submit them ahead of time! Don’t be shy, send them in! Presentation Poll Results Complete Mailing Lists Since 2006, Complete Mailing Lists has been offering marketers a data resource that meets their toughest requests. We comb compiled databases, harness relationships with response list owners, and ingeniously integrate house lists with purchased data. CML offers careful consultation aimed at honing targets, delivering the segmentation, selection, hygiene and pricing that gets the job done. Sponsor Speaker Risa Hoag Speaker Risa Hoag is the President of GMG Public Relations, a full service public relations, marketing and advertising agency she founded in 1991. She is a sought after speaker on marketing strategies, public relations, social media and LinkedIn. She is the president of The Rockland Business Women’s Network and a past president of the Westchester Association of Women Business Owners. She has received numerous awards for her work and in 2019 she was presented with the Lillian Vernon Award for Community Service.

Join the HVDMA Board of Directors and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Join the HVDMA Board of Directors Are you passionate about marketing and eager to contribute your expertise to a dynamic and forward-thinking organization? Join the Board of Directors at HVDMA (Hudson Valley Direct Marketing Association) and be part of a team dedicated to driving education, fostering industry collaboration, and propelling marketing excellence. At HVDMA, we believe in the power of collective knowledge and collaborative efforts to shape the marketing landscape. As a member of the Board, you will work alongside a diverse group of accomplished professionals, leveraging your skills and insights to guide the direction of our association. Together, we aim to elevate marketing practices, empower professionals, and champion the growth and success of our members. Benefits of serving on the HVDMA Board of Directors: 1. Influence and Impact: Play a pivotal role in shaping the future of marketing by contributing your knowledge, experience, and ideas to steer HVDMA's initiatives and programs. 2. Networking Opportunities: Collaborate with a talented group of marketing experts, forging valuable connections and building relationships with industry leaders, influencers, and like-minded professionals. 3. Professional Development: Expand your skill set and gain valuable experience through active participation in board meetings, committees, and events/webinars. 4. Industry Recognition: Enhance your professional reputation by serving on the Board of an esteemed marketing association, establishing yourself as a thought leader and influencer in the field. 5. Community Engagement: Engage with the broader marketing community, contributing to HVDMA's outreach efforts, organizing events, and fostering a sense of camaraderie among marketing professionals. Join the HVDMA Board of Directors today and be part of a passionate, results-driven team dedicated to advancing the marketing industry. Together, we can create a brighter future for marketers everywhere. *Restrictions* Membership: To become a board member it is expected to be a past or present member for at least 1 year. Exclusivi ty: We kindly request that you do not hold another Board position at a different marketing organization while serving with us. This helps us ensure a dedicated focus on our mission. Commitment: Board members are expected to attend four annual Board of Directors meetings and join us for our delightful annual Holiday Party. Active Participation: We value active involvement from all members. To maintain the efficiency of our organization, we kindly request that you do not miss three or more consecutive committee or Board meetings. Employment Status: We welcome all employment statuses. If you are retired, we highly recommend considering our ambassador position. To apply, utilize the form at the bottom of this webpage. For any questions please email, hvdma@hvdma.org . Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. Interested in becoming an HVDMA Ambassador? Apply Here. For any questions please email, hvdma@hvdma.org. Board of Directors Application We're thrilled that you're interested in joining the Board of Directors at HVDMA! As a member of our esteemed Board, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select position Next BOD Application

Quick Win Email Tips What is working NOW! July 25, 2023 | 55 min | Webinar 27 Quick Win Email Tips – What is working NOW! Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Do you ever wonder - How can I increase open rates? What is the best day/time to send email? Well, now’s the time to find out! Join Jay Schwedelson, Founder of SubjectLine.com and President & CEO of Outcome Media as he guides you through the latest best practices for email marketing. Discover small changes that can make a big impact and take your campaign to the next level. This fast-paced session will cover email marketing tips & tricks for Business and Consumer marketers. From subject line tweaks to securing more clicks and conversions, you’ll gain insight into quick wins to implement into your campaigns today! Key Takeaways: Subject line tips to increase open rates Ideal sending days/frequencies Major pitfalls to avoid Quick wins; CTA buttons, landing page content and more! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Sponsor Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Outcome Media, a multi-brand marketing services company whose portfolio includes SubjectLine.com and Guru Events. Schwedelson is a recognized marketer who plays a significant part in sharing thought leadership throughout the industry. He has keynoted and presented for more than 50 organizations and has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years.

Connect with HVDMA's marketing professionals for guidance in the evolving world of marketing. Reach out with questions, comments, or inquiries – we're here to help! Contact Us Welcome to HVDMA.org, the place where marketing professionals unite! Feel free to reach out to us with any questions, comments, or inquiries you might have. Our team is eager to assist you and help you navigate the ever-evolving world of marketing. Don't hesitate, let's get in touch! Phone Coming Soon! Email info@hvdma.org Social Media First Name Last Name Email Message Thanks for submitting! Send

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Do This, Not That: NEW Email Marketing Techniques That Work June 27, 2022 | 57 min | Webinar 18 Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

Sponsorship Benefits Sponsor logo will be prominently displayed in all related promotions. A special mention of sponsor will be made before the start of the event. Recognition and thanks for sponsor's support will be announced at the event's commencement and conclusion. Sponsor company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. The sponsorship will be permanently linked to the webinar profile in our on-demand database. (Webinars only) Attendee list that includes the attendee's Name, Title, and Company. Sponsor logo will be displayed on all printed signs and name badges at In-Person events. One complimentary registration for an attendee at the In-Person Event. Sponsorship Current Sponsorship Opportunities Check out our current sponsorship opportunities below. Don't delay! Make your sponsorship purchase immediately before it gets snapped up by a competitor. Following your purchase, our dedicated fundraising team will initiate confirmation procedures and collect all essential information. Webinar Email Update: Email Marketing Quick WINS Price $250.00 Add to Cart How Does HVDMA Utilize My Sponsorship Contributions? Sponsorship contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on three main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your sponsorship allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Developing Engaging Content: We produce relevant, stimulating content to enhance the skill set of marketers and further enrich the marketing community. Contributing to a sponsorship with HVDMA not only signifies a great return on investment due to our affordable one-time pricing, but it also allows you to have a direct impact in shaping the marketing industry's future. By aligning yourself with us, your organization will assist in fostering growth and innovation within the entire marketing community while simultaneously enhancing your own marketing objectives. Have any questions? Email us at Fundraising@hvdma.org Make a Donation to the Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

Participate in the HVDMA Silent Auction and support the growth and advancement of the marketing sector. Your contributions fuel academic scholarships for budding marketers and recognize remarkable industry professionals. Silent Auction Donation Benefits Company logo will be prominently displayed with item on auction table Recognition and thanks for support will be announced with donation winner Company will be highlighted on HVDMA's social media platforms - LinkedIn, Facebook, Instagram, and Twitter. Company donation will be displayed on HVDMA Holiday Party Group. HVDMA's Annual Silent Auction Silent Auction Donation Opportunities We welcome a wide range of items, from unique experiences to coveted collectibles. If you're looking for donation ideas, please consider contributing via our Amazon wishlist. Your generosity will help us continue our mission and create opportunities for the next generation of professionals. Popular items include electronics, gift certificates, wine baskets, and event tickets. While we appreciate all donations, a value of $100+ is requested. Check out who already donated! To inquire, email us at fundraising@hvdma.org Check out our past 2023 Donations How Does HVDMA Utilize My Contributions? Silent Auction contributions made to HVDMA are channeled towards a plethora of initiatives that ultimately foster the growth and advancement of the marketing sector. These funds are focused on two main areas: Academic Scholarship Awards: We provide annual scholarships to deserving marketing students, helping to nurture the next generation of industry leaders. Recognition of Industry Professionals: Your donation allows us to acknowledge and celebrate the outstanding contributions of marketing Founders and emerging Young Professionals. Have any que stions? Email us at Fundraising@hvdma.org Gift a Laura L. Smith Scholarship! You can support the Laura L. Smith Scholarship Awards by making a one-time donation. Any amount you give will make a difference, and with a contribution of $1,000, you can fully fund a scholarship. Your generosity ensures that the HVDMA can continue its scholarship program and strengthen our future in marketing! Laura L. Smith Scholarship Donation Leave a one-time donation First name Last name Email Enter the amount you wish to pay: $ Donate Thank you for helping us make a difference! Contact Us First name Last name Email Write a message Submit Thanks for submitting!

2023 Fall Networking Event September 20th, 2023 Get your networking game on this fall with #HVDMA! Join us and reconnect with familiar faces while forging new professional relationships. Enjoy appetizers and two complimentary drinks as you share stories, ideas, and plenty of laughter. We're thrilled to be back in person and can't wait to see you! DSA Direct, LLC DSA Direct, LLC is a direct marketing agency with over 30 years of experience providing firms with customer acquisition solutions, targeted audiences, database solutions, and revenue streams by monetizing customer contacts. Our expertise will guide you through the process to achieve your marketing goals. DSA embraces your marketing objectives and focuses on your success. Contact them today! Sponsor