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Master Class: How to K.A.R.E. for your Business in 2021 Part 2 Mar 11, 2021 | 60 min | Webinar 9 Master Class: How to K.A.R.E. for your Business in 2021 Part 2 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close K.A.R.E = Keep. Attain. Recapture. Expand | For part two of this masterclass, Rob Fishman will discuss the four essential business building blocks of revenue in your company. Using the KARE model, Rob will discuss client retention strategies (KEEP), how to prospect more effectively (ATTAIN), how to win back inactive or former clients and customers (RECAPTURE), and a way to grow accounts organically that have the potential to do more (EXPAND). Presentation Path2Response Path2Response is a co-operative database designed to leverage real-time digital data and technology to help companies and nonprofit organizations to find new direct mail customers and donors. Sponsor Speakers Rob Fishman Speaker Drawing on over 35 years of business ownership, Rob Fishman is a partner and owner of Sandler Training of Hauppauge, a Long Island-based company that focuses on executive leadership, sales management, and the sales process. He has coached, trained, and mentored sales and sales management teams, as well as executive leadership on the Sandler systems and team-building to help his clients extract the growth and profitability they are seeking.

2023 HVDMA Holiday Party December 7th, 2023 Come and celebrate the holiday season with your friends and colleagues at the HVDMA's 2023 Holiday Party on Thursday, December 7th! Enjoy a delightful cocktail hour and indulge in a delicious buffet while bidding on exciting items at our ever-popular silent auction. Kickstart your holiday shopping or treat yourself to something special! Don't miss the opportunity to meet the 2023 Laura L. Smith Scholarship and Young Professional Award Winners and join us in celebrating the deserving recipient of this year's Founder Award. This is the perfect occasion to network, socialize and enjoy some holiday cheer! We can't wait to see you there! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Wiland Wiland is the marketing data company that leading brands trust to help them achieve their most important marketing objectives. Marketers who use Wiland audiences and data in their multichannel campaigns are able to target their message with maximum accuracy to the people most likely to respond, convert, spend, and make repeat purchases. Learn more at www.wiland.com . Lunch Sponsor Blue Horse Data BHD Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor

Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Do This, Not That: NEW Email Marketing Techniques That Work June 27, 2022 | 57 min | Webinar 18 Do This, Not That: NEW Email Marketing Techniques That Work for 2022 Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Think you know the latest ins and outs of email marketing? Think again! It’s time to get clued in on the behavioral changes of today that are affecting how email users notice, process, and respond to your marketing messages. This fast-paced session from email expert, Jay Schwedelson, will use real data from email campaigns executed over the last 30 days, providing specific tips and tricks you can implement into your email marketing campaigns to drive major performance today! Key takeaways will include: Gain insight into what current environmental factors are causing open rates to fluctuate Learn some of the current best days and times to send an email for maximum impact Come away with key learnings around what subject lines are driving open rates and making offers stand out Understand how Apple’s latest privacy policy is affecting email open rates and engagement Presentation Sponsor Patti Devine Inc Founded in 2003, Patti Devine Inc. uses a customer-focused approach to solve the marketing challenges of businesses of all types and sizes. With deep knowledge of and experience in traditional, digital and social media marketing, we create strategies and tactics customized to your unique business needs -- with a focus on results and profitability. Clients hire and retain us because of our proficiency in problem-solving, passion for all things marketing, leadership ability, experience in training and nurturing talent, and because we get stuff done! Patti Devine Inc. is a certified Women-Owned Business Enterprise (WBE) in New York State and NYC. Speaker Jay Schwedelson Speaker Jay Schwedelson is the founder of SubjectLine.com, the #1 free subject line rating tool ranked in the top 1% of all websites worldwide, according to Alexa rankings. He is also the President and CEO of Worldata, driving the company’s transformation from a traditional direct response media firm into an interactive leader in acquisition marketing strategies and permission email marketing services. Having led Subjectline.com through 10 million subject lines tested, Jay uses his knowledge to guide organizations across industries in how to implement impactful email marketing that matters - his INBOUND 2020 virtual session saw over 3,000 attendees and received a session rating of 4.9 out of 5.

Learn the history of the HVDMA. This page will inform you on membership, sponsorship, the founders award, and much more. About the HVDMA Since 1988, HVDMA has been the go-to resource for Marketing professionals in the Hudson Valley region. Our website is designed to connect, educate, and empower individuals and businesses in the marketing industry. Whether you're in Connecticut, New York, or New Jersey, HVDMA is here to support you in-person or anywhere in the USA virtually. Our Commitment to Marketing Excellence At HVDMA, we are passionate about bringing together the brightest minds in Marketing. Our founders, industry leaders such as Jim Haworth, Leon Henry, and Hunter Marvel, had a vision to create a platform where professionals could connect, share knowledge, and thrive. We carry on this legacy by continuously providing invaluable insights and resources to our members. Unleash Your Potential with HVDMA Education is key to success in the ever-evolving world of Marketing. That's why we partner with colleges to offer students mentorships. From webinars and workshops to conferences and seminars, our diverse range of programs cater to every skill level. Beyond education, HVDMA offers unique networking opportunities that allow you to connect with industry leaders, peers, and potential clients. Our vibrant community is fueled by the passion and drive of its members. When you join HVDMA, you become part of a network committed to your growth and success. Join the HVDMA Community Today Membership at HVDMA grants you access to a wealth of exclusive benefits. From industry insights and best practices to job opportunities and professional development, we provide the resources you need to stay ahead. Our website features a comprehensive directory of Marketing departments, making it easier for you to connect and collaborate. Whether you're a seasoned professional or just starting your career, HVDMA welcomes you with open arms. Explore our website and discover the endless possibilities waiting for you in the world of Marketing. Join our growing community today and unlock your full potential with HVDMA! Together, we'll redefine success in the marketing industry, one connection at a time. Create a login today or become a member now! Awards We present two awards a year at our annual Holiday Event. Founders Award Young Professionals Award Network Networking sessions precede each luncheon. Enabling attendees to network in a non-sales oriented atmosphere. Groups > Scholarships Every year we award qualified college level Marketing Students with the Laura L. Smith Scholarship Learn More > Memberships We have memberships for both Individuals & Corporations. Take advantage of the many benefits a membership provides. Learn More>

Connect with HVDMA's marketing professionals for guidance in the evolving world of marketing. Reach out with questions, comments, or inquiries – we're here to help! Contact Us Welcome to HVDMA.org, the place where marketing professionals unite! Feel free to reach out to us with any questions, comments, or inquiries you might have. Our team is eager to assist you and help you navigate the ever-evolving world of marketing. Don't hesitate, let's get in touch! Phone Coming Soon! Email info@hvdma.org Social Media First Name Last Name Email Message Thanks for submitting! Send

Direct Mail Online: Precision in Direct Mail Should Influence Your Digital Advertising Jan 23, 2024 | 50 min | Webinar 30 Direct Mail Online $ Buy from $8 $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close We will discuss how traditional advertising audience targeting strategies, like leveraging offline deterministic data about households is the key to unlocking and staying consistent when running across digital channels. As cookie depreciation continues, 3rd party offline data sources continue to remain valuable, but a brand's 1st party data becomes even more invaluable. Finding a reputable onboarder to bring that data into the digital world (beyond just email marketing) is key. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Rickard Squared Rickard Squared is a data driven direct marketing agency. Our core competency involves identifying, procuring, and leveraging data to help our clients acquire new customers, generate qualified leads, reactivate lapsed customers, generate revenue from proprietary data and engage clients/prospects across all marketing channels. Sponsor Speaker Michael Skladony GM of Consumer Services @ Semcasting, Inc. Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.

Join the HVDMA as an Ambassador and be part of a team of marketing experts shaping the future of the industry. Make an impact, network with professionals, and elevate your career. Become an HVDMA Ambassador and Make a Meaningful Impact If you're passionate about supporting HVDMA but don't have the availability or inclination to become a Board of Director, we now offer an exciting opportunity to join as an HVDMA Ambassador. As an Ambassador, you'll collaborate with our Board Committees on project-based assignments, leveraging your expertise and skills to enhance our ability to serve the marketing community. While this position doesn't involve being a board director, Ambassadors play a valuable role by providing valuable assistance and guidance without voting privileges. To apply, utilize the application below. For any questions please email, hvdma@hvdma.org. Interested in becoming an HVDMA Board of Director? Apply Here Ambassador Application We're thrilled that you're interested in helping the HVDMA! As an ambassador of our esteemed association, you'll have the opportunity to make a significant impact on the marketing industry and help shape the future of the HVDMA. First name Last name Email Phone Applying for Select committee Next Ambassador Applicaton Have a question about becoming an Ambassador? We're here to help! Submit your query through this form and we'll promptly provide the answers you need to get started on this exciting opportunity. First name Last name Email Write a message I want to subscribe to the newsletter. Thanks for submitting! Submit

P rivacy Pol icy Last Updated: March 24, 2023 This Privacy Notice Contains Our Commitment To Privacy The Information We Collect and Use Automatic Usage Data Collection through Cookies and Similar Technology Information Sharing Our Commitment To Data Security Where Personal Information Is Used and Stored Our Comm itment To Children's Privacy Accuracy of Personal Information and your Individual Rights How Long Do We Keep Your Personal Information Third Parties Updates to this Privacy Policy How To Contact Us Cookie Policy Our Commitment To P rivacy Your privacy is important to us. To better protect your privacy we provide this notice explaining our information practices and the choices you can make about the way your Personal Information collected through our website (https://www.hvdma.org/) ("Website"), content and advertising we publish on other websites, and our normal business activities and services we provide to our members and their employees (collectively, the "Service") is collected, used, and disclosed. To make this notice easy to find, we make it available in the footer of the Website. When we refer to "Personal Information," we mean any information relating to an identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, or an online identifier. The Information We Collect and Use Website and Event Sign Up. Website visitors may use the Website without submitting Personal Information. However, to access certain content and register for events, users will need to create an account or otherwise provide us with Personal Information. We request: Name Job and company information Contact information, including mailing address, email address, and phone number Event-related preferences, including dietary preferences We use the information you provide about yourself, such as to complete registrations, fulfill your information requests, and provide you with the products, services, and resources applicable to your membership standing. We share this information to the extent necessary to complete your registration, fulfill your request, and for the purposes of events. From Others. We may receive information about you from your organization. We either create an account for you with this information or add this information to your account. On some Website pages, you can submit information about other people. For example, if you are registering a colleague for an HVDMA event, you will be asked for similar information concerning the registrant. We use the information you provide about another member when registering for an HVDMA event only to complete the registration and to confirm attendance. We share this information to the extent necessary to complete the registration and for the purposes of the event. We process and retain this Personal Information to perform our contractual obligations to our members and account holders and to meet legal obligations. Interactions with Us. We receive Personal Information from and about you when you interact with us and the Service. For example, when you sign up to a mailing list or send us email or mail, we receive your email address or mailing address and the information you submit to us. We also record the role you have in HVDMA board of directors and committees and taskforces and the activities associated with your participation in them. We track your event attendance and consumption of resources available on the Website. We also keep track of event speakers, event sponsors, and other individuals with whom we have interacted. When you use the Service to communicate with others (e.g., refer speaker opportunities to others), we receive the email addresses and other information you provide about them. When you interact with our social media pages, channels, and content, we receive your profile name and identifier and the content of your submissions. We use the information we receive to respond to your inquiries, communicate with you, manage and facilitate HVDMA-related activities and events, improve the events and resources we develop and make available, and generate reports for internal business and member purposes. We use, retain, and share this Personal Information with outside parties as necessary to complete a request to meet our contractual obligations to our members, account holders, and requestors and to meet legal obligations. E-Commerce Transaction Information. The Website requests payment card information for users to make a purchase, and the information is processed by our service providers to complete transactions. We do not store payment card information. The processing of this Personal Information for this purpose is based on the necessity for the performance of a contract with you. If you do not provide the information necessary to complete a purchase, you will not be able to complete a purchase. We receive general transaction-related information when you make a purchase, which we use for providing you with the products and services you purchased and for our business reporting purposes. We use and retain the transaction information as necessary to perform our contract with you and to meet our legal obligations. Marketing and Other Informational Updates. With your consent and as otherwise permitted by law, we use your email address, mailing address, and other Personal Information to contact you with information from us about our products and services. You may withdraw your consent from receiving marketing-related communications at any time by either clicking on the unsubscribe link at the bottom of marketing-related emails we send you or by contacting us at hvdma@hvdma.org . We will process opt-out requests without undue delay. Withdrawing your consent will not affect the lawfulness of the processing before the withdrawal. We may also notify you periodically with important information about the HVDMA and the Service (such as a material changes to this Privacy Policy or notice of a security breach). We use and retain your Personal Information for these purposes to perform our contractual obligations to our members, account holders, and requestors and to meet legal obligations. Withdrawing consent from marketing communications does not affect our ability to send you these communications, such as those related to providing services to you or responding to your requests. Legal and Other Similar Uses. We process and disclose information, including your Personal Information, if we believe doing so is required or appropriate to: comply with law enforcement requests and legal process, such as a court order or subpoena; respond to your requests; comply with the law; enforce our Terms of Use; or protect your, our, or others’ rights, property, or safety. This processing is based on our legitimate interests in legal protection of our and others’ rights. We retain Personal Information for as long as allowed or required by statutory laws. Pseudonymization and Anonymization. In some circumstances we pseudonymize and/or anonymize your Personal Information for business purposes including to improve our products and services, in which case we use such information without further notice to you. The processing of your Personal Information for this purpose is based on our legitimate interests to provide better products and services for our members. We retain the Personal Information for as long as they are necessary and useful to improve our products and services. Automatic Usage Data Collection Through Cookies and Similar Technology With your consent or as otherwise permitted by applicable law, when you visit the Service (including our social media pages and channels) or open our emails, we and our third-party service providers and vendors, such as advertising networks, social media widgets, and analytics providers, collect certain information, including Personal Information, by automated means, such as cookies, web beacons, pixels, and web server logs. We use this information, for example, to determine how many users have visited certain Website and social media pages, social media channels, or opened messages or newsletters, so that we can evaluate, impro ve, and provide the content we publish, evaluate and improve how the Service functions, provide analytical data for Website traffic and management, provide you with personalized content on and off the Service and in email, and to prevent fraud. Our Cookie Policy provides more information about our use of cookies and the retention of your Personal Information collected via cookies. We may link this data with other information we have collected from and about you. Our vendors also may collect and combine information collected on our Service and emails with other information they have about your online activities over time, on other devices, and on other websites or apps. Our vendors use the information they collect according to their privacy policies. You can learn how to decline or opt-out of cookies by reading our Cookie Policy . Information Sharing We do not disclose Personal Information about you except as described in this Privacy Policy. We do not rent or sell your Personal Information. In addition to what is already stated in this Privacy Policy, we will also share your Personal Information with third parties in the following situations and for the following purposes: Your Organization. We may share information with your organization about you, your event attendance, and your use of the products, services, and resources we provide to you. We disclose this information to perform our contractual obligations with your organization. Other Members and Users. With your consent, the Website may publish your name, job title, company, and contact information in its general online directory and/or with other event participants. The purpose for this sharing is to facilitate communications among members. We may also communicate your information with others in any HVDMA committees or taskforces in which you are participating. We share this information as necessary to help the committees and taskforces to function. Service Providers and Vendors. We share the Personal Information we collect with our service providers (such as our Website hosting platform and email service pr ovider) and vendors (including event organizers and ad networks) for the purposes described in this Privacy Policy, including so they can provide their services to us and you and to help us communicate with you about products and services, events and promotions that we believe may interest you. Our Commitment To Data Sec urity To prevent accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard and secure the information we receive. While we implement these and other security measures on the Service, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective. Where Personal Information Is Used and Stored We operate the Service in the United States. Therefore, if you provide us with Personal Information during your use of the Services, we collect, process, and store that information in the United States. Our Commitment To Children's P rivacy Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 16 years of age, and no part of our website is structured to attract anyone under 16 years of age. If we learn that a user is under 16 years of age, we will promptly delete any Personal Information that the individual has provided to us. Accuracy of Personal Information and your Individual Rights We take various steps to ensure the accuracy and completeness of your Personal Information, and we rely upon you to provide accurate and complete Personal Information when interacting with us. You may also have the legal right, for example if you are providing us with Personal Information from the EU, to: Confirm whether or not we process Personal Information about you and, where that is the case, access to your Personal Information; Correct inaccurate Personal Information; Erase Personal Information; Object to the processing of Personal Information; Restrict the processing of Personal Information; and Port (Transfer) Personal Information (i.e., receive the Personal Information you have provided to us in a structured, commonly used and machine-readable format and for us to transmit it to another entity). To protect your privacy and security, we will also take reasonable steps to verify a requestor’s identity before responding to a request. Also, where our processing of your Personal Information is based on your consent, you may withdraw consent at any time. Please note that withdrawing your consent will not affect the lawfulness of the processing before the withdrawal. Please submit any such requests by email to hvdma@hvdma.org . If you have a complaint regarding the processing of your Personal Information, we kindly request that you first contact us directly by sending us an email at hvdma@hvdma.org , and we will reply promptly. How Long Do We Keep Your Personal Information We consider several factors to determine how long we keep Personal Information. We consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, we re tain information about you even after you change organizations to help you keep track of your activities, to make organization changes easier, and for our recordkeeping purposes. Once we no longer have a need for your Personal Information, we will securely destroy it in accordance with our standards and applicable laws and regulations. We will attempt to honor requests to delete your Personal Information, but please note that we may be required to keep such information for legal purposes and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes. Third Parties This document addresses only the use and disclosure of information we collect through the Service. If you disclose your information to others, different rules may apply to their use or disclosure of the information you provide to them. Since HVDMA does not control and is not responsible for the privacy policies of third parties, you are subject to the privacy policies of those other parties. We encourage you to view posted privacy policies or ask questions before you disclose your personal information to others. Updates to this Privacy Policy Without prejudice to your rights under applicable law, this Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our Personal Data practices. We will notify you of changes to our Privacy Policy in advance by posting the new Privacy Policy here and updating the "Last Updated" date above. How To Contact Us Should you have other questions or concerns about these privacy policies, please send us an email at hvdma@hvdma.org . Have a question or comment about the HVDMA? Send us an email - we'd love to hear from you! Cookie Policy Last revised: March 24, 2023 This cookie policy (the "Cookie Policy") describes how the HVDMA’s Website uses cookies and other similar technologies. This Privacy Notice Contains What Are Cookies & What Are They For? Which Types Of Cookies Does The Website Use? How Can You Control Cookies? How May This Cookie Policy Be Changed? How Can You Contact Us? What Are Cookies & What Are They For? Cookies are small text files that are saved on your computer or mobile device when you visit the Website. Other similar technology includes web beacons and tracking pixels that are used on the Website and in emails we send. The information collected by these technologies include IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, date and time of your access to the Website, referring URLs, email receipt and opens, and information about the usage of the Website, our emails, and t he content on it. The cookies on the Website are either first party or third party cookies. First party cookies are set by HVDMA and share the same domain as the Website. Third party cookies are stored by third party providers and organizations with different domains. Some cookies expire once you close your browser (called session cookies) and other cookies stay on your device until you delete them or they expire (called persistent co okies). HVDMA and its service providers and vendors (e.g., functionality, analytics, and advertising providers) place cookies and other similar tracking technology on your device to ensure that the Website functions properly, to prevent fraud, and to tailor, track, evaluate, and improve the Website, online ads, and emails we send. For more information about cookies, please visit www.allaboutcookies.or g . Which Types Of Cookies Does The Website Use? HVDMA and its service providers and vendors use the following categories of cookies on the Website: Functionality Cookies: These cookies are essential to enable you to move around the Website and use its features. These cookies will be placed on your device and used even if you do not consent to the use of cookies. These cookies also allow the Website to remember the choices that you make (e.g. language or the region you are in) and may provide enhanced features. Performance Cookies: These cookies collect information about how you use the Website (e.g. which pages you go to most often) to learn about our Website users and improve how the Website works. The Website provides you with options on how it will use these cookies. How Can You Control Cookies? Strictly necessary cookies are necessary to provide the Website to you. The Website uses such cookies without your prior consent. All other cookies are used by the Website after you have consented via the cookie banner on our Website. You can withdraw your consent at any time, for example by deleting the cookies manually, by changing your browser settings, or by opting out via our opt-out mechanism. You may also opt-out of targeted advertising using cookies and similar technology by using the DAA’s opt-out option available at http://www.aboutads.info/choices/ and for NAI members at http://www.networkadvertising.org/choices/ How May This Cookie Policy Be Changed? HVDMA may, in its sole discretion, change this Cookie Policy from time to time. Any and all changes to HVDMA’s Cookie Policy will be reflected here and the date new versions are posted w ill be stated at the top o f this Cookie Policy. Please revisit this Cookie Policy when you return to this Website. How Can You Contact Us? If you have any questions regarding our Cookie Policy, please email us at hvdma @hvdma.org . Our Commitment To Privacy The Information We Collect and Use Automatic Usage Data Collection Through Cookies and Similar Technology Information Sharing Our Commitment To Data Security Where Personal Information Is Used and Stored Our Commitment To Children's Privacy Accuracy of Personal Information and your Individual Rights How Long We Keep Your Personal Information Third Parties Updates to this Privacy Policy How To Contact Us Cookie Policy What Are Cookies & What Are They For? Which Types Of Cookies Does The Website Use? How Can You Control Cookies? How May This Cookie Policy Be Changed? How Can You Contact Us?

Storytelling for Success: Leveraging PR for Maximum Marketing Impact March 25, 2025 | 59 min | Webinar 38 Storytelling for Success Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close Join us for an engaging one-hour workshop titled Storytelling for Success: Leveraging PR for Maximum Marketing Impact led by 35-year Public Relations veteran, Risa Hoag, President of GMG Public Relations. This session is designed to provide marketing professionals, entrepreneurs, and small business owners with a comprehensive overview of the contemporary public relations landscape and practical strategies to amplify their brand presence through compelling storytelling. What You Will Learn: Understanding the PR Landscape: Gain insights into the evolution of the public relations landscape and understand how PR can be a powerful tool in your marketing arsenal. Crafting Your PR Strategy: Learn how to develop a robust PR strategy that aligns with your business objectives, engages your target audience, and builds enduring relationships with stakeholders. Pitching the Media: Discover the art of crafting compelling pitches, the importance of timing, and tips on how to catch the attention of journalists and influencers to get your story heard. Digital PR Techniques: Explore how digital platforms can be utilized to enhance your PR efforts, including social media strategies, content marketing, and leveraging online communities. Success Stories: Draw inspiration from real-world examples where effective PR strategies have led to remarkable success stories. Whether you're looking to jumpstart your business's public relations efforts or refine your existing approach, this workshop will equip you with the knowledge and skills to effectively use PR to market your business, create impactful media relations, and navigate the complexities of today’s media landscape. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Presentation Sponsor Integrated Marketing Solutions IMS creates data-driven solutions for modern marketing challenges. Founded in 1997 as an independent spin-off from Colony Brands, IMS was established to apply our highly successful strategies to a broader range of opportunities and clients. Our solutions are now available to you, sparing your marketing team the struggles we endured. Rising postage and paper costs Declining mailing productivity Lack of contact strategy controls across brands, titles Pinpointing cannibalization and what’s incremental Resourcing customer acquisition to grow Driving growth and profit in today’s omnichannel world Monetizing your data assets, packages, catalogs, and statements Forever entrepreneurial & opportunistic, we will leverage world-class data, marketing, analytics & financing options to be the best customer-centric, omnichannel source for great products & services. Speaker Risa Hoag President GMG Public Relations, Inc. Risa has more than three decades of experience in public relations and marketing. She founded GMG Public Relations in 1991 and prior to that was the Director of Public Relations with the White Plains office of Ernst & Young. She has served as Co-Chair of the Rockland Business Association Marketing Council and as Chair of the Marketing and Communications subcommittee of the Clarkstown Business and Economic Development Advisory Board. She has served on the board of the Orange & Rockland Community Investment Committee, founded and served as President of the Nanuet Chamber of Commerce as well as co-founder of the Chamber Alliance of Rockland. She has served as a mentor to Rockland Community College students and to female students through The Gerald P. Buccino Center for Leadership Development at Seton Hall University's Stillman School of Business and currently serves as a mentor to students at the Cameron School of Business at UNCW. Risa is a past President of the Rockland Business Women's Network, a past board member of the Rockland Community Foundation, and a past board member of Meals on Wheels in Rockland and Chair of their annual gala. She is a past Public Relations Chairperson for the Advertising Club of Westchester and is a member of the 2018 Class of Leadership Rockland. She was honored with the 2019 Lillian Vernon Award for Community Service from the Women’s Enterprise Development Center and received a 2019 Distinguished Service Award from the County of Rockland for her dedication and Community Service. In 2022 she received the New York State Empire Award for her decades of support for small businesses and non-profits. Risa was asked in October of 2023 to sit on the National Small Business Association (NSBA) Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. Risa is a member of the Public Relations Society of America and a recognized seminar leader, presenting numerous public relations, marketing and social media workshops. An accomplished business writer and source, Risa has appeared on several radio and television programs and has been quoted and featured in numerous national and local publications.

What’s Your Plan B? July 22, 2021 | 58 min | Webinar 15 What’s Your Plan B? Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close What is your Plan B as life gets back to a yet to be determined “new normal”? How are you going to move you and your business forward? Terry will help you look at what you have learned over the past year and utilize those insights to succeed. RMI Direct Marketing Since 1985, RMI has been committed to doing whatever it takes to meet clients’ goals―both in the mail and online. We research and recommend promising new opportunities and breathe new life into established management and brokerage programs with innovative ideas and productive negotiation tactics. With RMI, you are choosing to work with a company that molds its services to your individual needs, is adaptive to change, and chooses every day to live up to our motto: Your success. Our destination. Sponsor Speakers Terry Yoffe Speaker Terry Yoffe is an ICF, CTI and CRR certified personal, executive and business development coach based in New York City. As an affiliate member of the Institute of coaching at McLean Hospital (a Harvard Medical school affiliate), she helps clients remove obstacles to break through and achieve desired personal and professional goals. This is accomplished in part through self-awareness, self-exploration, clarification of goals, action plans and by building strong relationships. Terry has coached hundreds of high-achieving business professionals ranging from young professionals and entrepreneurs, to mid-level managers and C‑Suite executives in both corporate and private practice. Contact Terry at www.trycoaching.com or by email at terry@trycoaching.com .

CTV Advertising: Unleashing Growth with TV-Digital Integration Sept 19, 2023 | 58 min | Webinar 28 CTV Advertising: Unleashing Growth with TV-Digital Integration Watch Preview $ Buy from $8 Watch Preview $ Buy from $8 Share Whole Channel This Video Facebook Twitter Pinterest Tumblr Copy Link Embed Video Link Copied Share Channel Info Subscribe $ Sign in Close TV advertisers are familiar with the power and versatility of the placement's format. Digital advertisers are familiar with the power and accountability of those formats' capabilities. Both find themselves needing to change how they plan and buy integrated campaigns amidst shifting consumer behavior and shifting brand needs. Learn how integrated CTV-Digital campaigns offer an ideal solution. Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Focus Usa Focus USA is a full-service direct marketing company that empowers businesses to achieve unparalleled success through the convergence of data intelligence, personalized marketing strategies, and seamless data integration. With a commitment to innovation and excellence, we specialize in harnessing the power of customer analytics, life event marketing, and cutting-edge data integration techniques. Sponsor Moderator Vincent Pietrafesa VP, B2B Products & Partnerships @ Stirista Vincent’s experience in the marketing industry spans 22 years and is currently the VP of B2B Products & Partnerships for Stirista. Based in New York City, Vincent has been involved in business and partner development roles most of his career and enjoys helping customers achieve their sales and marketing goals. Vincent is a current Board Member and Programming chair of the Marketing Club of NY. He recently received the 2019 Marketing EDGE Rising Stars Award. Vincent is also the wacky co-host of the extremely popular business podcast The Marketing Stir. By night, Vincent is a stand-up comedian in NYC and one of the most sought-after corporate emcees in the business. He has hosted over thirty shows in the industry and has worked with Magic Johnson and John Legend. Speaker Aaron Grote VP, Digital Products @ Stirista As Vice President of Digital Products, Aaron Grote leads the tools and team behind Stirista's CTV-first performance marketing solution. After years on the client side building profitable and award-winning digital marketing programs, Aaron saw Stirista’s forward-thinking strategic moves and jumped on board to help build the solutions companies need to grow in today’s marketing environment.

2024 HVDMA Holiday Party December 5th, 2024 The HVDMA 2024 Holiday Party was held on Thursday, December 5th, and it truly was a day to remember! Attendees enjoyed a delightful cocktail hour and indulged in a delicious buffet while bidding on exciting items at the ever-popular silent auction. It was the perfect opportunity to kickstart holiday shopping or treat oneself to something special. Guests had the chance to meet the 2024 Laura L. Smith Scholarship and Young Professional Award Winners, and celebrated the deserving recipient of this year's Founder Award. It was the perfect occasion to network, socialize, and enjoy some holiday cheer! We are thrilled to share the memorable images taken at the event with you! Join a unique place where you can easily connect with other members, speakers, and registrants! Here, interesting ideas flow freely as questions are asked and topics discussed - all while gaining valuable insights. Plus, it's the perfect spot for networking opportunities that may lead to something greater in your future. So hop on board now; join us today! Join Group! Andrews Wharton For marketers with demanding audience and data-driven project requirements, Andrews Wharton (AWI) is the proven direct response solutions provider with a long-standing reputation of doing whatever it takes to solve the toughest marketing challenges. Lunch Sponsor Blue Horse Data Blue Horse Data provides CASS/NOCA and deduplication processing via API. With custom solutions available, BHD can significantly increase your speed to market and improve accuracy for data providers. Cocktail Sponsor