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NEW YORK, April 11th, 2025 - The Hudson Valley Direct Marketing Association (HVDMA) ,   is excited to announce the addition of Belkys Reyes , VP of DonorBase Sales at Data Axle, to its Fundraising Committee. With an extensive background in strategic marketing/sales and a passion for community engagement, Belkys brings a wealth of experience and a fresh perspective to the association's fundraising initiatives. As part of the HVDMA, a leading community for marketing professionals in the United States, the Fundraising Committee plays a vital role in supporting the association's mission through strategic financial initiatives. Belkys' involvement is expected to bolster these efforts significantly, leveraging her experience in sales strategy, project management, and community outreach. "We are delighted to welcome Belkys into our team," said Heather Winnicki, HVDMA Board President. "Her innovative approach and proven track record in executing impactful marketing strategies will be instrumental in driving our fundraising projects forward. Her energy and vision align perfectly with our goals to not only sustain but also expand our support for marketing professionals across the industry." Reyes' new role will involve coordinating with fellow committee members to enhance current fundraising strategies and develop new avenues for financial support. These efforts are crucial for the continuous offering of HVDMA's Scholarships, Resources, Webinars, and Networking Events designed to advance the professional development of its members. Reflecting on her appointment, Belkys shared, “I am thrilled to be joining the HVDMA's Fundraising Committee. I look forward to contributing my skills and experiences to help the association grow and provide even more valuable resources to our marketing community.” Her appointment is a clear indicator of HVDMA's commitment to embracing diverse talents and perspectives to enrich its community and uphold its status as a beacon for marketing professionals seeking to thrive in an ever-evolving industry landscape. For more information about the HVDMA, its Board of Directors , and its membership , visit HVDMA.org . Contact: Hudson Valley Direct Marketing Association Email: info@hvdma.org Website:   www.HVDMA.org

NEW YORK, October 10th, 2024 - The Hudson Valley Direct Marketing Association (HVDMA) , a leading association committed to empowering marketing professionals across the USA, proudly announces the appointment of Kathy Stivaletti to its Board of Directors. An expert in marketing strategy emphasizing growth, her role within the board will focus on enhancing the association's fundraising efforts. Kathy's induction into the Board marks a strategic enhancement of the HVDMA’s leadership landscape, reinforcing its mission to foster a thriving community of marketing professionals through education, support, and networking. "We are thrilled to welcome Kathy to our Board of Directors," expressed Heather Winnicki, HVDMA Board President. "Her extensive background and proven success rate in marketing strategy and outreach are invaluable assets that align perfectly with our objectives. Her insight will be critical as we continue to innovate and expand our resources for marketers in an ever-evolving industry." As a new board member, Kathy will be instrumental in steering the association's strategic goals, particularly in crafting robust fundraising strategies that support the HVDMA’s wide array of educational and professional development programs. Reflecting on her appointment, Kathy shared, “Joining the HVDMA’s Board of Directors is a privilege and an exciting challenge. I am eager to contribute to our shared vision of advancing the marketing profession and empowering our members through enhanced opportunities and resources.” The HVDMA provides marketers with a variety of developmental tools and networking opportunities, including webinars, Online Networking, Career and Resume Dashboards, and In-Person Events aimed at keeping professionals ahead in their field. Kathy's fundraising initiatives are pivotal to HVDMA, not only supporting its daily operations through sponsorships but also funding crucial awards and scholarships. Her efforts in managing the silent auction will directly contribute to the Laura L Smith Scholarship, Young Professionals Award, and the Founders Award, all key to nurturing the future of marketing professionals. For more information about the HVDMA, its Board of Directors , and its membership , visit HVDMA.org . Contact: Hudson Valley Direct Marketing Association Email: info@hvdma.org Website:   www.HVDMA.org

NEW YORK, February 15th, 2024 - Hudson Valley Direct Marketing Association (HVDMA) is delighted to announce the appointment of Mia Hanrahan as our new Student Ambassador, a promising student from Fordham University, known for her academic prowess in Communications, Digital Technology and Emerging Media, with a minor in Marketing. Mia Hanrahan's role will be pivotal in HVDMA's student engagement strategies, which include highlighting the benefits of HVDMA membership, driving the use of the innovative Resume and Career Dashboards, and promoting the educational value of webinars and scholarship opportunities. "One of our most vibrant initiatives is the Student Ambassador program – and Mia embodies the very essence of what we aim to achieve. Her energy, academic background, and commitment to marketing make her the ideal person to bring HVDMA's resources to Fordham and other university students. We’re truly excited for what’s ahead!" said Heather Mateus, the Board President of HVDMA. In addition to engaging with her peers for membership recruitment and event promotion, Mia is tasked with encouraging the use of HVDMA's newly launched Resume and Career Dashboards. These platforms are critical for students to showcase their accomplishments and for employers to discover emerging talent in the marketing field. On her new role, Mia stated, "I'm honored to become a part of HVDMA as a Student Ambassador. It’s an amazing opportunity to bridge the gap between academic learning and real-world marketing experiences. I look forward to making sure my peers know just how valuable our association is in setting the stage for future success." Please join us in welcoming Mia Hanrahan to our team. Her efforts will undoubtedly foster unity, growth, and opportunity within our community of marketing enthusiasts and professionals. About HVDMA Hudson Valley Direct Marketing Association (HVDMA) continues to stand as a beneficial platform offering resources and networking opportunities for marketing professionals. It provides a space for shared learning experiences via webinars, podcasts, networking events, luncheons, and awards. Contact HVDMA Email: HVDMA@HVDMA.org Website: www.HVDMA.org

NEW YORK, January 31st, 2024 - The Hudson Valley Direct Marketing Association (HVDMA), we are thrilled to announce the launch of our new online features - the Career Dashboard and the Resume Dashboard. The HVDMA Career Dashboard and Resume Dashboard have been developed with the goal of connecting marketing professionals to a wide range of opportunities in the industry and allowing them to showcase their skills and accomplishments effectively. By bridging the gap between employers and job seekers in the marketing industry, we aim to be a valuable resource for both parties. Career Dashboard Our Career Dashboard, serves as a comprehensive gateway to numerous career opportunities across various marketing roles. Companies from diverse sectors can now reach out to a wider pool of talented individuals seeking to enhance their marketing careers—making their next professional adventure just a click away. Interested companies wishing to post marketing roles can create a login for exclusive access and increase their hiring reach. By showcasing available positions on our career dashboard, they have the advantage of attracting the brightest candidates. Resume Dashboard In complement to the Career Dashboard, our Resume Dashboard assists marketing professionals in displaying their skills and accomplishments effectively. This public platform is designed for both new graduates entering the workforce and seasoned professionals looking to update their portfolios. Together, our Career and Resume Dashboards represent a unique step in providing vital resources and avenues for marketing professionals and employers alike. About HVDMA Hudson Valley Direct Marketing Association (HVDMA) continues to stand as a beneficial platform offering resources and networking opportunities for marketing professionals. It provides a space for shared learning experiences via webinars, podcasts, networking events, luncheons, and awards. Contact The Hudson Valley Direct Marketing Association info@HVDMA.org HVDMA.org

NEW YORK, January 24th, 2024 - The Hudson Valley Direct Marketing Association (HVDMA), a key resource for individuals and professionals in the marketing industry, is pleased to announce a brand new position within the association – the Student Ambassador. HVDMA's mission has always been to facilitate learning, provide valuable resources, and create networking opportunities for those in the direct marketing field. In alignment with this, the Student Ambassador role has been carefully designed to provide an enriching platform for pro-active students looking to gain meaningful experience in this multi-faceted industry. Duties Role and responsibilities of the Student Ambassador at HVDMA include: Actively Recruit Student Memberships: Engage with fellow students to promote membership benefits highlighting opportunities for professional development and networking. Facilitate Engagement on the Resume Dashboard: Guide peers in showcasing their skills and accomplishments on the HVDMA platform. Drive Applications for the Laura L. Smith Scholarship: Actively promote awareness about the scholarship among eligible students and assist them in the application process. Boost Webinar & Event Attendance: Encourage students to attend key webinars and events emphasizing their educational and career benefits. Benefits What's more, the Student Ambassador stands to gain numerous benefits from taking on this role: Resume Builder: Elevate your resume with valuable leadership experience. Complimentary Student Membership: Enjoy the benefits of free HVDMA membership. Networking Opportunities: Connect with professionals and industry leaders. Industry Recognition: Gain recognition within the industry through active participation and contributions. Enhance Industry Knowledge: Stay updated with latest trends and developments in your field. For more information on the position and details on how to apply, please visit HVDMA Student Ambassador Position. HVDMA welcomes all eligible and interested candidates to apply for this position. This is an incredible opportunity for candidates to contribute to the association while gaining pivotal experience and exposure in the marketing industry. About HVDMA Hudson Valley Direct Marketing Association (HVDMA) continues to stand as a beneficial platform offering resources and networking opportunities for marketing professionals. It provides a space for shared learning experiences via webinars, podcasts, networking events, luncheons, and awards. Contact The Hudson Valley Direct Marketing Association info@HVDMA.org HVDMA.org

Consistent postal hikes have persistently plagued the mailing industry, with the sixth increase in three years anticipated for January 2024. ACMA's Postal Committee Chair, Deborah Damore, highlighted how these biannual postal rate increases impact the industry during her HVDMA webinar on October 10th. If you missed it, you can view the replay to get caught up on all things postal. The ACMA (American Catalog Mailers Association) has been pushing back hard on this with, among others, US Postal Service officials, Postal Regulatory Commission commissioners and Congress, but the costs to do this with maximum effect go way beyond the funding we get from member dues. So we’re seeking help among non-members with donations to our Postal Action Fund (click here for details). Please review this blog and consider lending your support. Overview: The ACMA’s advocacy for e-commerce/direct/catalog merchants and their suppliers is almost always ongoing. We reach goals, but with them often come new challenges. We played a pivotal role in the enactment of the Postal Service Reform Act in 2022. But as with any such bills, it was full of compromises needed to get it passed into law. So, while the result was better than nothing, the law contained some compromises leading to new hurdles. Much of our work unfolds behind the scenes. We often propel changes laying the groundwork for initiatives with indirect involvement. For instance, recent meetings between ACMA members and influential postal decision makers serve as a testament to our unpublicized involvement in shaping industry dynamics. We have had unprecedented success in getting favorable outcomes to this industry; there’s no other entity out there doing this on your behalf. Recent Actions: On September 5th, ACMA members met with officials from the Postal Regulatory Commission to delineate the immense damages caused by the recent run of biannual rate hikes. Another meeting convened the following day with top-ranking US Postal Service officials, in which we advocated for stakeholder involvement in plan designs for the USPS’s forthcoming Marketing Mail and Carrier Route Flats promotion. Unfortunately, current postal management has stopped consulting the mailing industry, a drawback compounded by unreasonable threshold requirements for the postal incentives, thereby inhibiting ACMA members from reaping benefits. That said, a top USPS official said the agency is open to potential proposals about a “catalog rate” in the future. ACMA is continuing this work with USPS. Current Actions: On September 27th, ACMA filed a Motion with the Postal Regulatory Commission a waiver of the rule mandating a minimum 2-percentage-point increase for non-compensatory products in compensatory classes, namely, Marketing Mail Carrier Route, a significant portion of catalog mail. Then on October 6th, the USPS has since submitted comments in support of this request. Postal Rate Increase Future Actions: Given the detrimental consequences of incessant rate surges, the ACMA Board is debating various ways of challenging the current postal rate changing system. We also hope to mitigate the rapid regression of mail usage by following up the September meeting with postal officials so future promotional incentives can be more fully used by our membership. We also intend to enlighten the Postal Regulatory Commission about the present predicament through alliances with other mailing entities. Exploring options that guide us towards a more sustainable policy direction concerning all traditional mail corresponds with these future pursuits as well. As our journey continues, we urge you to support these endeavors, helping us to pave the way for a smoother postal industry for all. Talk to Us: Most HVDMA members and companies have clients directly impacted by the current postal climate, be they users of catalogs, direct mail, postcards or other formats. As their circulation ebbs, so will your business from them. So please reach out to the ACMA (contact Paul Miller pmiller@catalogmailers.org and/or 800-509-9514) and pledge your support for our Postal Action Fund. Equally important, please share your location with us to assist in connecting you with your Congressional representatives. The potential harm of job loss resulting from a decrease in business due to rising postage costs is a significant concern that often resonates on Capitol Hill.

NEW YORK, July 18th, 2023 - The Hudson Valley Direct Marketing Association (HVDMA) is proud to announce the latest addition to its board of directors, Kim Fitzgerald. A recognized professional with an impressive career trajectory in direct marketing, Fitzgerald will be joining the Membership Committee. As an organization dedicated to supporting marketing professionals through a rapidly changing landscape, HVDMA is continually enhancing its board with individuals who are not only experienced but also passion-driven. Fitzgerald falls well within these criteria, providing a wealth of knowledge and fresh insight into the challenges and opportunities within the marketing profession today. Reflecting on Fitzgerald's new appointment, the President of HVDMA, Heather Winnicki, commented, "We are thrilled to welcome Kim to our diverse team. Her expertise and innovative approach to direct marketing will undoubtedly provide immense value to our members. It also further emphasizes our commitment to providing high-quality resources and networking opportunities to our community." Kim Fitzgerald expressed excitement about her new role, looking forward to contributing positively to the growth of HVDMA's member base and the delivery of its valuable offerings. "I am delighted to take on this new challenge with HVDMA," said Fitzgerald. "With the pace of change in the direct marketing industry, ongoing learning and collaboration within professional networks such as ours are ever more vital. I look forward to making a meaningful impact within the Membership Committee." The HVDMA is a professional association focused on offering valuable resources and opportunities to marketers. Through platforms for learning and networking, including webinars, podcasts, in-person networking events, luncheons, awards, and scholarship initiatives, the association supports professionals in staying updated on industry trends and connecting with colleagues in the field of marketing. For more information about the HVDMA, its Board of Directors, and its membership, visit HVDMA.org. Contact: Hudson Valley Direct Marketing Association info@hvdma.org HVDMA.org