Welcome to the Hudson Valley Direct Marketing Association 
A club designed to support direct marketing professionals from the Hudson Valley area, and beyond 

Insert Media Council's Town Hall Luncheon
Wednesday, September 9, 2015
Tamarack Country Club
11:30-3:00 pm
Click Here to download  IMC Registration for or... or to Pay by Credit Card 

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Education Opportunities

Education Opportunities – and Valuable Member Benefits

One of the ways the HVDMA fulfills our mission to educate the field is through our affiliation with the Direct and Interactive Marketing program at Pace University, Lubin School of Business (Pleasantville, NY).

This professionally accredited program develops future business leaders by preparing them for management roles in Direct and Interactive Marketing for business-to-business, business-to-consumer and not-for profit companies.

The HVDMA provides annual scholarships to students in the Pace Direct Marketing program. In return, our members receive these valuable benefits:

1. Interns and Qualified Personnel
Member organizations can tap into the Pace program as a source of interns or part-time staff for short-term assignments. Many of the Direct Marketing students already have business experience. They are solid, responsible individuals who have been pre-screened for excellence and are committed to success. Students may work at client premises or within Pace’s Direct and Interactive Marketing Lab.

2. Research Resources
Pace students are available to help you design and conduct research projects. For example, if you are looking to survey a particular target group, a Direct Marketing student or team of students can help you structure and implement the survey, and effectively analyze the results. Because your study is conducted as a student internship project, your company obtains valuable information, while your project helps the student gain professional experience.

The HVDMA was a sponsor of the IDM Lab.  

And we'd like to congratulation Professor Markovitz and his students.  As per Prof. Markovitz, "The lab kids last year and our graduate teams WON honors in the DMEF-Marketing Edge interactive direct marketing business planning competition. The Client was Domino Pizza.  Our kids are trained, with your help and support, to become the next age of Direct Marketers. The Graduate team won GOLD; undergraduate team won semifinalist.Another Grad team won Honorable mention."

Click on the link below to see more details.


And please continue to support our effort by making a donation to the Laura Smith Fund for the Interactive and Direct Marketing (IDM) Studies Program at the Lubin School of Business. go to www.pace.edu/idmlab and see some of  what we are doing as well as view the tribute to Laura. The latest project underway is recruiting school crossing guards for the NYPD.... a direct marketing challenge. 


3. Courses
As a special benefit, HVDMA members can take courses within the Pace Direct & Interactive Marketing program, without having to be matriculated. Pace University alumni can audit any graduate course for only $150. Pace alumni can also audit any undergraduate class for $150. Non-Pace alumni members may not audit any graduate course but may audit any undergraduate course. The cost is the per-credit cost plus a small registration fee. As an added benefit, the application fee has also been waived for HVDMA members.

Courses are available on campuses in Pleasantville, Manhattan and White Plains. Take a refresher course, or learn about new developments in the field. Courses are taught by experts in the field, and can be taken in the classroom.

4. Pace University Marketing Faculty
Pace University professors are available to consult with you to meet your business challenges. Our faculty members are also available as speakers or facilitators for educational events at your company.

For more information about
Pace University go to:

To take advantage of the HVDMA/Pace connection, contact:

Harvey Markovitz, Clinical Associate Professor Marketing, Direct & Interactive Marketing at:  hmarkovitz@pace.edu

Laura L. Smith Scholarship Award

Scholarship Criteria: presented to degree candidates in the Direct and Interactive Marketing Program at
Pace University, Lubin School of Business, who are self-paying for education (not reimbursed by employer). Recipients are selected for academic excellence, as well as enthusiasm, professional qualities and potential to benefit the industry. To download a copy of the Laura L. Smith Scholarship award application form, click here.
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